ANAHEIM, CA – September 6, 2018 – (Motor Sports Newswire) – GRID Off-Road, a leading designer and manufacturer of custom wheels for Trucks, Jeeps and SUVs announced this week that they have entered an exclusive distribution agreement for U.S. and Canada with Keystone Automotive Operations. Keystone will be assuming the responsibility for developing and servicing the North American aftermarket for all GRID-branded products.
“To compete and grow in today’s dynamic retail environment, businesses like ours need to find better ways to deliver products to market quickly and efficiently,” states Lawrence Lee, owner of GRID Off-Road. “After lining up our strengths and thinking about what we really love doing – designing innovative wheels and manufacturing them to the highest quality – we came to the realization that we needed to find a partner that could help us reach our growth potential and tackle the supply chain challenges.
After an exhaustive review of their options, Lee and his team decided a full-service distributor was the answer. “With Keystone’s network of warehouses, fleet of trucks, commitment to inventory and complete toolkit of marketing solutions they became the obvious choice,” he adds. “We market, design and manufacture to the highest trendsetting standards in the aftermarket today. We believe their unique ability to serve the aftermarket coupled with their approach is a perfect fit.”
Keystone operates seven distribution centers in North America with a combined available warehouse footprint of over 2.5 million square feet. GRID Off-Road products – currently 10 GRID Cast designs with 3 additional designs slated for 2019 – will be stocked in all locations to provide broader next-day delivery service with improved fill rates. GRID’s state-of-the-art manufacturing facility is near Keystone’s new 450,000 square-foot warehouse in Eastvale, CA. That proximity will result in quick response times for replenishment as well as the delivery of custom and special order wheels.
“We are extremely pleased to have this opportunity to work with GRID and serve both their existing customers, our very broad customer base and the future customers we develop together,” commented Bill Rogers, President of Keystone Automotive Operations. “GRID’s focus on providing quality products and a positive customer experience is in alignment with ours. Our ability to reach the market through our sales team, the BIG Show and our marketing programs will provide GRID an excellent platform for growth. We appreciate their confidence in us and will work hard to insure the potential of their products and brand is realized,” says Rogers.
According to Andy Morgan, Category Director at Keystone, “Opportunities like this don’t come around every day and we really want share our excitement about GRID with all our customers. In the coming weeks, our customers should be on the lookout for special offers, contest announcements and prize giveaways.” He adds, “It’s going to be a lot of fun and an exciting way to showcase their products and celebrate our partnership.”
“Customer care is a primary concern during transitions like this,” states Lee. To make finding and buying GRID products easy, the complete line including images, descriptions, specifications and on-hand inventory can now be found online at ekeystone.com – Keystone’s B2B e-commerce portal. “To insure a seamless transition for our current GRID customers, we will be working closely with the team at Keystone to make sure that there is no interruption of service,” he adds. A dedicated Keystone New Accounts Representative will be contacting GRID customers and assisting them in setting up their new account with Keystone as well as helping with any open order or other transition concerns.
About GRID Off-Road
GRID Off-Road is the designer and manufacturer of specialty off-road wheels and accessories, which include grilles and other accessories. Launched two years ago as a passion project by parent company Savini Wheels LLC, the brand has since become a global force recognized for their unique offering of custom finishes, styles and fitments for the off-road market.
Headquartered in Anaheim, CA, with divisions in South Korea, China and Japan, GRID Off-road performs everything in-house including the design, engineering, manufacturing, sales and marketing of the brand.
About Keystone Automotive Operations
Keystone is the leading distributor and marketer of aftermarket automotive products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service, and innovative marketing support. Keystone is committed to expanding its offerings to meet the ever-growing needs of its customer base, providing them what they need, when they need it.
Source: GRID Off-Road