New Lifestyle Showcase Embraces the Elements that Cultivate Motorcycle Culture and Community
IRVINE, CA – August 27, 2018 – (Motor Sports Newswire) – The American International Motorcycle Expo presented by Nationwide (AIMExpo) introduces MotoCulture, a new lifestyle feature designed to embrace the essential elements of motorcycle culture and community, through a unique showcase that focuses on the machines, the people, and the companies behind them. This all-new feature will debut as the show heads west this fall for the first time at the Mandalay Bay Convention Center in fabulous Las Vegas, October 11-14.
The new generation of riders are exposed to motorcycling in a variety of ways – on television, in music and on social media, as well as in the world of high fashion. Motorcycle culture also embraces craft and artisanal specialties like coffee, beer, spirits, leatherwork, and more, which has led to a growing number of community-based dealerships and retail spaces integrating these cultural experiences.
MotoCulture will include major subcultures of the motorcycle community – street, adventure, off-road and urban – highlighting what makes each one of them unique while also focusing on the common threads that tie all enthusiasts together. Additionally, attending dealers will have the opportunity to discover new opportunities for enhancing their own business by learning more about how to adapt to the evolving motorcycle marketplace, and leveraging these popular new avenues to their own advantage.
“It’s easy to put the spotlight on the motorcycles since they are the driving force of the passion we all share as enthusiasts,” said Kevin Dunworth, MotoCulture Ambassador. “However, with AIMExpo presented by Nationwide’s move to Las Vegas and the debut of Powersports Industry Week℠, we sought to introduce something that goes beyond the bikes and also focuses on the individuals and trends that make motorcycle culture and community what it is today.”
MotoCulture will bring people from all walks of the motorcycle community and beyond, creating a space that attendees will want to explore and spend time in. At “Espresso Lane” presented by Nationwide visitors will be able to get their caffeine fix with a specialty coffee bar, while the Race-Driven “Roadhouse” bar will offer adult libations with the support of the Michigan-based aftermarket supplier of ATV, UTV, motocross, and street bike parts, accessories, and apparel. Additional details surrounding MotoCulture will be announced leading up to AIMExpo presented by Nationwide’s debut in Las Vegas in October.
“With the addition of MotoCulture, AIMExpo presented by Nationwide is now bringing three critical elements of selling motorcycles into one all-encompassing experience,” said Cinnamon Kernes, AIMExpo Show Director. “The technical aspect of the show allows attendees to learn about all the newest products coming to the marketplace, while the experiential aspect allows the rubber to meet the road at AIMExpo Outdoors! MotoCulture brings the emotional aspect to the forefront as well, allowing consumers to connect with products in an immersive environment that highlights the life enthusiasts live through the freedom of being on two wheels.”
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About American International Motorcycle Expo presented by Nationwide
The American International Motorcycle Expo presented by Nationwide (www.aimexpousa.com) was created to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo presented by Nationwide is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo presented by Nationwide is produced by the Motorcycle Industry Council (www.mic.org).
Source: Motorcycle Industry Council