IRVINE, CA – May 31, 2018 – (Motor Sports Newswire) – Dan Lawlor is the new director, research & statistics at the Motorcycle Industry Council and will lead the work on one of the association’s most important member benefits. Lawlor’s extensive background in the automotive industry with marketing research firm J.D. Power, and his 25-plus-year experience in market research and consumer insights, will be a huge asset to the association.
“We’re excited to have Dan on board to lead the MIC’s vast research initiatives,” said Jen Dreis, business planning director at the MIC. “His background and rich experience can help us identify and draw new insights into consumer trends, information the industry can use to appeal to a wider range of people and ultimately grow ridership.”
Lawlor worked for J.D. Power in several U.S. offices a total of nearly 20 years, beginning as a research associate to eventually becoming director of research operations and the project management office. He is an expert in designing and conducting complex syndicated and proprietary studies. He also led the launch of sales/service proprietary tracking programs for clients in the U.S. and 14 European countries.
Lawlor has presented study findings to Fortune 100 companies and at J.D. Power’s automotive roundtables. Most recently, he was a market research manager at the Automobile Club of Southern California.
“Collecting and analyzing useful, timely data for our members is among the most important responsibilities of the MIC,” Lawlor said. “I’m eager to help the MIC pull together more consumer and industry data that our members can use to help them with their business decisions, whether it’s new product development, services or marketing to the next generation of riders.”
Lawlor holds a Bachelor of Science degree in Business Administration from California State University, Northridge.
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, AIMExpo, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at mic.org.
Source: Motorcycle Industry Council