MINNEAPOLIS, MN – November 2, 2017 – (Motor Sports Newswire) – With its triumphant return to American Flat Track racing, its recent efforts on the Bonneville Salt Flats to commemorate Burt Munro’s historic land-speed record, or its expansion of the iconic Indian Scout platform with the release of its new Indian Scout Bobber; Indian Motorcycle is leveraging its past as it forges into the future, effectively reclaiming its iconic place within the motorcycle industry.
Now once again, Indian bridges that gap, through an authentic in-game integration and promotional activation with Activision for Call of Duty: WWII, the highly anticipated video game scheduled for release on Nov. 3, 2017.
An Exercise in Authenticity
Indian Scout 741B motorcycles were used prominently by the U.S. Army during World War II. In its efforts to address every possible detail and ensure maximum authenticity, Activision will be featuring the Indian Scout 741B in Call of Duty: WWII. Developed by Sledgehammer Games, Call of Duty: WWII returns the blockbuster video game franchise to its historical roots in an epic, gritty experience that defines World War II for a new gaming generation.
From the Game to the Street
To support and amplify this period-authentic integration, Indian and Activision/Call of Duty have created a limited number of custom World War II-inspired Indian Scout motorcycles, based on the 2018 Indian Scout. These exclusive 741B Call of Duty edition bikes are the latest game-inspired creations from development partners Engage Interactive and Wolfpack Motorsports. The motorcycles reflect period-correct hand-painted Olive Drab, weathered leather treatments and custom army components, offering a modern take on the vintage 741B Scout.
Call of Duty and Indian Motorcycle fans in the United States, Germany, France and Australia will have the unprecedented chance-to-win a Call of Duty limited edition WWII-inspired Indian Scout motorcycle for each country.
- US – GameStop giveaway (and website) will go live on launch day (Nov. 3). Image attached.
- Australia – https://www.jbhifi.com.au/features/games/call-of-duty/
- Germany – http://www.mediamarkt.de/de/shop/gaming-spielzeug/call-of-duty-wwii.html#special-content
- France – https://www.amazon.fr/Call-Duty-Limited-Indian-Motorcycle/dp/B075VFNN48
- Consumers until 11/5 can enter for a chance to win the bike.
ABOUT INDIAN MOTORCYCLE
Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
Source: Indian Motorcycle