Personal Watercraft

Sea-Doo Revamps 2027 Lineup With Higher Horsepower, Featuring Rider-Inspired Updates and Refreshed Styles for PWC and Switch

The all-new Sea-Doo RXP-X Senna 350 joins the PWC lineup for a limited time, honoring the legendary motorsport driver, Ayrton Senna. The Sea-Doo Spark family expands with an all-new Spark X model and a 15% […]

Personal Watercraft

Sea-Doo Partners With Senna Brand to Honor Ayrton Senna’s Timeless Legacy With an Exclusive Limited Edition

The unprecedented partnership celebrates the year of Senna’s third world title, with 1,991 units available worldwide. VALCOURT, QUEBEC, CANADA – August 18, 2026 – (Motor Sports NewsWire) –  Sea-Doo, iconic brand of BRP Inc. (TSX: DOO) (NASDAQ: DOO), […]

Pied Piper logo
Personal Watercraft

BRP’s Sea-Doo Dealers Ranked Highest in 2024 Boat Industry Study Measuring Response to Sales Customer Calls

MONTEREY, CA – October 28, 2024 – (Motor Sports NewsWire) – BRP Inc’s Sea-Doo dealerships were ranked highest according to the 2024 Pied Piper PSI® Telephone Lead Effectiveness™ (TLE™) Study, which measured responsiveness to sales […]

BRP uncharted society (678)
Powersports

BRP launches new pilot project – Uncharted Society to Offer Experiences to Explore Epic Playgrounds on Sea-Doo, Can-Am or Ski-Doo Vehicles

VALCOURT, QUEBEC, CANADA – July 9, 2020 – (Motor Sports NewsWire) – Today, BRP (TSX: DOO, NASDAQ: DOOO) launched a new pilot program, Uncharted Society, that will offer more than 40 expertly curated experiences using […]