Turn 14 Powersports Appoints Caitlyn Williams as Central Regional Sales Manager – Owned Brands

KELLER, TX – February 12, 2026 – (Motor Sports NewsWire) – Turn 14 Powersports, the Owned Brands side of Turn 14 Distribution, today announced the hiring of Caitlyn Williams as Central Regional Sales Manager – Owned Brands, where she will lead dealer development, regional growth, and sales strategy across the company’s expanding portfolio of house brands.

Williams brings a strong track record of dealer network expansion, wholesale revenue growth, and field-based brand building within the OEM powersports sector. She joins Turn 14 Powersports with experience at Segway Powersports and HISUN Motors, where she consistently delivered above-market growth, opened new dealer channels, and strengthened dealer performance through hands-on training, merchandising support, and event-driven sales activation.

“Caitlyn brings the perfect combination of energy, dealer-first mentality, and proven execution,” said Bob Schuetz, President of Turn 14 Powersports. “Her ability to build relationships, grow territories, and help dealers win aligns exactly with how we approach the market. We’re excited to have her leading our Central region and confident she will accelerate growth for both our dealers and our brands.”

During her tenure at HISUN Motors, Williams ranked #1 nationally in new dealer acquisition and sales growth, earning Sales Rep of the Year, Most New Dealers, and Highest Sales Growth honors. At Segway Powersports, she played a key role in dealer engagement initiatives, retail training programs, and national event representation that drove measurable improvements in sell-through and brand presence.

In her new role, Williams will focus on expanding dealer partnerships, increasing market penetration, and supporting Turn 14’s Owned Brands through strategic account development, in-field training, and performance-driven execution throughout the Central U.S.

Williams will be based in Texas and will work closely with Turn 14’s sales, marketing, and brand teams to further strengthen dealer support and brand equity across the region.

About Turn 14 Distribution, Inc.

Turn 14 Distribution is an award-winning national warehouse distributor which sells parts and accessories into the automotive and powersports aftermarkets exclusively through the business-to-business channel. The company’s Powersports Owned Brands team is responsible for product development, R&D, brand management and marketing for the eleven well-known brands of accessories, parts and apparel for on-road and off-road powersports fans. Turn 14 Powersports brands include Answer, Biker’s Choice, BikeMaster, DragonFire Racing, FirstGear, Kuryakyn, ProTaper, QuadBoss, River Road, Speed and Strength, Skid Lid and TwinPower. Turn 14 Distribution is privately owned and operated.

Source: Turn 14 Distribution, Inc.

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