Beta Motorcycles Powers into AIMExpo 2026

IRVINE, CA – December 4, 2025 – (Motor Sports NewsWire) – AIMExpo, North America’s premier powersports trade show, will welcome Beta Motorcycles to the show floor in 2026. The Italian manufacturer, known for its high-performance off-road, dual-sport, motocross, and trials motorcycles, will exhibit at the Anaheim Convention Center, January 7–9, 2026, connecting with dealers and professionals from across the industry.

“AIMExpo is the place where the entire industry gathers, making it an incredibly important event for us,” said Bryan Wunsch, Marketing Manager for Beta Motorcycles. “It is important for us to showcase our high-end motorcycles to the industry at AIMExpo and continue the momentum the brand has experienced in the last five years.”

Beta Motorcycles continues to expand its U.S. presence, building on its reputation for race-proven performance, reliability, and what the company calls its “Rideability” design philosophy – a focus on smooth power delivery, intuitive handling, and balanced control. The brand sees AIMExpo as the ideal venue to connect with forward-thinking dealers and industry professionals.

“Having a brand like Beta see the value in the opportunities AIMExpo creates is testament to the platform the show provides,” said Andre Albert, Director of Marketing and Events for the Motorcycle Industry Council. “When so many OEMs from all over the world – big and small – choose to meet in one place at one time, it shows the power of this event to move the industry forward. We’re stoked to have Beta on the show floor.”

Attendees can visit Beta Motorcycles at Booth 1975 to connect with the team and explore the company’s growing lineup of off-road, dual-sport, motocross, mini adventure, and trials models. After AIMExpo, attendees can see high-performance Beta motorcycles in action at the Monster Energy AMA Supercross season opener.

About AIMExpo

AIMExpo is North America’s premier powersports trade event, uniting the industry for three days of networking, education, and product launches. Produced by the Motorcycle Industry Council, the event features hundreds of exhibitors showcasing the latest in motorcycles, ATVs, side-by-sides, e‑power vehicles, aftermarket parts and accessories, gear, technology, and business services. Held at the Anaheim Convention Center in Southern California, AIMExpo is the must-attend event for dealers, media, and industry professionals. Learn more at AIMExpoUSA.com.

Source: AIMExpo

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