Motul Expands MotoAmerica ADV Experience, Now Planned for Virginia and New Jersey MotoAmerica Rounds

CYPRESS, CA – August 12, 2026 – (Motor Sports NewsWire) – Following strong community demand, Motul is expanding the popular Motul ADV Experience for the 2026 MotoAmerica season. The adventure bike-focused program returns to VIRginia International Raceway (VIR) and adds a second round at New Jersey Motorsports Park (NJMP), creating a true East Coast tour for adventure motorcycle fans.

The ADV Experience turns MotoAmerica race weekends into interactive rallies. Open to all ticket holders, the central ADV Village will showcase leading industry manufacturers, while registered ADV participants enjoy exclusive access to a dedicated camping area, purpose-built slow-speed obstacle courses and professional clinics hosted by Dragoo Adventure Rider Training (DART). Riders can also take on a 7.5-mile off-road mini-adventure loop at VIR or a new 5-mile course at NJMP, both led by rally expert Christian Dutcher.

“Adventure riding puts extreme demands on a bike…tight off-road loops, dusty trails and high heat operation, which is where Motul lubricants really excel,” said Amber Bates, General Manager of Motul North America. “We’re thrilled to expand to NJMP and help riders build skills at both of these iconic venues.”

Both venues (Virginia, August 14-16/New Jersey September 25-27) offer quick access to premier regional riding, including the Blue Ridge Parkway near VIR and the pine barrens near NJMP.

Spaces for the Motul ADV Experience are limited. Riders ready to secure their spot and join the adventure can register now directly through MotoAmerica by visiting MotoAmerica.com.

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About Motul

Motul specializes in the formulation, production, and distribution of high-quality lubricants that elevate performance in multiple usages from powersport to passenger cars, heavy duty, and industrial applications. Motul has pioneered synthetic oils with its flagship 300V, the first 100% synthetic multigrade lubricant. Building on this long-term know-how, Motul is now extending its expertise to care products for cars, motorbikes and bicycles, as well as advanced fluids for the thermal management of electric vehicle batteries and digital infrastructures such as data centers, addressing the performance and sustainability challenges of tomorrow. Founded in the United States in 1853, Motul is a global company present in 160 countries. Over the years, the brand has built a solid reputation as a trusted partner to support the performance of leading manufacturers, top motorsport teams and major championships, such as the 24 Hours of Le Mans, the WEC, MotoGP, Dakar, Goodwood, or the UCI Mountain Bike World Series.

Source: Motul USA, Inc.

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