DirtHammer And MotoAmerica Add Horsepower To The 2026 Season

The Enthusiast-Founded Auction Platform Reshaping The Side-By-Side Marketplace Joins MotoAmerica As Season Partner

IRVINE, CA – February 20, 2026 – (Motor Sports NewsWire) – MotoAmerica, North America’s premier motorcycle road racing series, announces a new partnership with DirtHammer, the modern auction platform redefining how enthusiasts buy and sell side-by-sides and ATVs.

Founded in 2025 by automotive and powersports journalists Zach Bowman, Sam Smith, and Colin Comer, DirtHammer seeks to change the side-by-side buying landscape by connecting verified buyers and sellers. With professional photos, walkaround videos, and listings written by veteran powersports writers, DirtHammer ensures you know what you’re getting into while taking the pain, guesswork, and frustration out of buying and selling.

MotoAmerica fans are passionate and mechanically knowledgeable motorsports enthusiasts, many of whom live the powersports lifestyle well beyond the racetrack.

“We started DirtHammer to help make buying and selling side-by-sides and ATVs easier for everyone, but we love horsepower whether it’s on four wheels or two. That’s why we’re thrilled to partner with MotoAmerica to help bring the 2026 season to race fans everywhere,” commented DirtHammer CEO Zach Bowman.

“MotoAmerica fans live and breathe powersports,” said Lance Bryson, Director of Sponsorship at MotoAmerica. “DirtHammer understands that audience because they come from it. Their commitment to a better buying experience resonates with our audiences and complements our racing series with a platform built by people who genuinely understand our business and actively participate in the lifestyle in which they do business.”

About MotoAmerica

MotoAmerica is North America’s premier motorcycle road racing series. Established in 2014, MotoAmerica is home to the AMA Superbike Championship as well as additional classes including Supersport, Twins Cup, Talent Cup, Super Hooligan National Championship, and King Of The Baggers. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership including three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey; ex-racer and former manager of Team Roberts Chuck Aksland; motorsports marketing executive Terry Karges; and businessman Richard Varner. For more information, please visit www.MotoAmerica.com, and MotoAmerica’s social platforms on Facebook, Instagram, TikTok, Twitter, and YouTube. To watch all things MotoAmerica, subscribe to MotoAmerica’s live streaming and video on-demand service, MotoAmerica Live+

Source: MotoAmerica

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