Wild Ass Seat Cushions to Introduce New Police “BlueLine Collection” Honoring Motor Officers at Daytona Bike Week

BRAINERD, MN – February 9, 2026 – (Motor Sports NewsWire) – To release a new police product line of seat cushions, Wild Ass, the Minnesota-based innovator known for premium motorcycle air seat cushions, is expanding its presence and marketing efforts at Daytona Bike Week this March at the monster-sized J&P Cycles and Daytona Harley-Davidson stores in Destination Daytona, Florida.  Specifically targeting people who traditionally ride long distances to Daytona’s annual Bike Week versus trailering their rides, Wild Ass wants to prove their worth with the “Wild Ass Demo Experience” in both their outdoor locations.

Craig Johnson, founder and president of WildAss seat cushions dedicates the new “Blueline Collection” to motorcycle-mounted officers nationwide with benefits going to police and law enforcement charities.

“Our goal has always been to make riding more enjoyable, wherever or whoever you are,” said Craig Johnson, Founder and President of Wild Ass. “Riders have told us for years how our cushions transform long motorcycle trips, so it was only natural to bring that same technology to police motor riders with a new product line launching here at Daytona Bike Week 2026.”

The new “BlueLine Collection” of seat cushions honoring motorcycle-mounted law enforcement officers is being released March 1st at Wild Ass’ booths during Daytona Bike Week at J&P Cycles and Daytona Harley-Davidson. 

WildAss’ launches the new “BlueLine Collection” March 1st in support of all motorcycle-mounted law enforcement officers with $10 per cushion being donated to law enforcement charity organizations.  Staying alert and refreshed while seated for long periods of time is of tantamount importance in law enforcement. Extensive testing on cruisers, ADV machines, sport bikes, UTVs and police bike applications has proven the adaptability of the Wild Ass design across multiple platforms. Built with medical-grade materials and precision air-cell construction, each of the 4 differently shaped cushions distributes weight evenly and reduces heat and vibration—key to reducing rider and driver fatigue.

For more information, visit www.wild-ass.com.

About Wild Ass Seat Cushions

Wild Ass designs and manufactures premium air cushion seating systems engineered to reduce pressure points, vibration, and heat for riders and drivers across multiple platforms. Based in Brainerd, Minnesota, the company’s products are made from medical-grade materials and proudly tested across America’s most demanding road and trail environments.

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Source: Wild Ass

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