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- Triumph Motorcycles will launch 29 new and updated bikes over next six months
- Ambitious launch plan builds on a landmark financial year (FY25), which saw Triumph deliver more than 141,683 motorcycles worldwide
- This remarkable programme begins with the launch of a range of new electric motorcycles into the global youth market
- To be the first to hear about Triumph’s new models, customers are invited to sign up for updates at triumphmotorcycles.co.uk
ATLANTA, GA – October 14, 2025 – (Motor Sports NewsWire) – Triumph Motorcycles has announced a record schedule of 29 new and updated model launches over the next six months.
This ambitious rollout follows years of sustained investment in product development and is underpinned by Triumph’s five consecutive years of record-breaking global sales and confidence in the opportunities that exist within the volatile global motorcycle market.
In its latest landmark financial year, from July 2024 to June 2025, Triumph delivered more than 141,683 motorcycles worldwide, cementing its position as the UK’s largest motorcycle manufacturer. This represents a remarkable 136% growth in sales since 2019, delivered through a network of 950 dealers across 68 countries.
The upcoming models will be unveiled at a series of global reveal events starting on 21 October, when the first campaign, ‘True Originals Never Settle’, will launch. The next announcement on 28 October will be to launch a new model ‘Made to Upstage’.
Of the 29 models due to launch, seven have already been announced, with the new TXP electric motorcycle range, the new TF 450-X and two cross-country models, landing in dealerships before Christmas. The remaining 22 bike reveals will include both new variants of existing lines and all-new models.
Customers in the UK will be able to configure and reserve their new motorcycle online as soon as they are revealed, through Triumph’s new Reserve My Triumph technology. Securing their preferred model and choice of colour with a deposit, customers can ensure they are one of the first to collect their new bike. Each order will be fulfilled by their preferred dealer, ensuring easy servicing and support. The new bike reservation service will be progressively introduced across Europe and other major markets from Spring 2026.
With new motorcycles arriving in Triumph’s global dealer network over the next six months, dealers across the world will be hosting a series of preview events from now until Spring 2026, inviting customers to be amongst the first to see the complete range.
While the wider industry faces significant challenges, Triumph’s commitment to innovation and quality remains steadfast. The brand’s record investment in new product development is a testament to its belief in the enduring appeal of motorcycling and its responsibility to deliver the very best to customers worldwide.
Recent launches such as the Tiger Sport 800 have exceeded expectations, while the Speed Triple RS and RX have contributed to a strong uplift in sales. Triumph’s dealer networks in China, Brazil and India have performed very strongly in their markets over the year. This momentum is further strengthened by Triumph’s expansion into new market segments, including sub-500cc motorcycles, competitive off-road, and most recently, electric models designed for younger riders.
Triumph has just revealed its first electric youth motorcycles; the new Triumph TXP range, powered by OSET; four new models with scalable electric performance, premium design, and built-in safety features. Building upon the proven foundation of OSET’s pioneering technology and enhanced by Triumph’s design and engineering expertise, the new TXP models feature a lightweight chassis, advanced rider ergonomics, a unique 2in1 modular set-up, and Triumph’s striking Performance Yellow and Graphite Black livery.
The recent launch of the TF 450-X follows a successful debut year of off-road racing for Triumph, with both motocross and enduro motorcycles delivering standout results. With race wins and podium finishes in international series including FIM MXGP, EnduroGP, SuperEnduro, and the AMA SuperMotocross Championship, the TF 250-X, TF 450-RC, TF 250-E, and TF 450-E have all delivered at the highest level on some of the off-road world’s most competitive stages.
Across Europe, North America, and Australia, Triumph has secured multiple national championship titles and podium finishes, including the ACU British MX2 Motocross Championship, where Tommy Searle rode the TF 250-X to the title, and the hotly contested Assoluti d’Italia di Enduro Italian National Championship earlier in the season, where Italian rider Morgan Lesiardo took the 250 4T title aboard the TF 250-E.
Meanwhile, the sub-500cc range, which includes the Speed 400, Scrambler 400 X, and Scrambler 400 XC, has been instrumental in accelerating Triumph’s growth across Asia.
Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, commented: “The momentum we’ve achieved over recent years is extraordinary. Our record sales, expansion into new segments, and the number of upcoming product launches all reflect the quiet optimism we feel about the future. While the market remains challenging for many, Triumph’s focus is clear. We are committed to delivering a range of motorcycles that are exciting, innovative, and built to the highest quality standards, for our customers around the world.”
To be the first to hear about Triumph’s new models, customers are invited to sign up for updates at triumphmotorcycles.co.uk
ENDS
For further information contact:
Lisa Jones, Global PR, and Events Manager at [email protected]
NOTES TO EDITORS
ABOUT TRIUMPH
● First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma, and performance.
A GLOBAL BRITISH SUCCESS STORY
● Record global sales of 141,683 motorcycles were delivered in Triumph’s latest Financial Year (FY25: July 2024-June 2025), through a network of 950 dealers in 68 countries, confirming Triumph Motorcycles’ position as the largest British motorcycle manufacturer.
● Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.
A WORLD-CLASS RANGE
● With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR series to the Rocket 3 with its powerful 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.
● Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR Series), representing incredible value for money and bringing Triumph to a whole new generation of riders.
● The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Speedmaster, Thruxton RS, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100.
● The Roadsters start with the agile and popular Trident 660 and sporty Daytona 660 then the Street Triple 765, and finally the Speed Triple 1200 RS. For adventure riders, Triumph has a complete line-up of epic Tigers, starting with the Tiger Sport 660 and Tiger Sport 800, moving up to the Tiger 900 range, and finally to the Tiger 1200 range.
● In 2022, Triumph announced the acquisition of the electric motorcycle manufacturer OSET Bikes, which was founded by Ian Smith in 2004. OSET bikes are highly competitive in the Trials market, securing top 5 places in the Youth National Trials Series and feature regularly at The Goodwood Festival of Speed, MotoGP, World Superbikes and the Isle of Man TT. As part of the Triumph family, OSET is integral to Triumph’s plans to offer a full range of off-road motorcycles and nurture a new generation of motorcycle riders.
TRIUMPH RACING
● Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track success in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 SuperSport titles and World SuperSport racing, Isle of Man SuperSport TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, plus an average speed of over 130mph 2023 by Peter Hickman on his Triumph STR765, and a thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
● Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.
● Triumph is working with PTR Triumph Factory Racing to participate in the 2025 World Supersport Championship. Tom Booth-Amos and Oli Bayliss are racing on the Street Triple 765. Macadam Triumph Factory Racing continues with British Supersport riders Luke Stapleford (2024 vice-champion) and Max Wadsworth. In the National Sportbike Championship, the team has a four-rider lineup on the Daytona 660; Brodie Gawith, Jayden Martin, Katie Hand and Lewis Smart, along with PHR Triumph’s Harrison Dessoy.
● In 2023, Triumph announced its intention to compete in the 2024 MXGP/MX2 and SuperMotocross World Championships, and after a successful first season, is racing with a four-rider team for 2025. Jalek Swoll, Austin Forkner, Jordon Smith, and Mikkel Haarup are racing for the British manufacturer, competing on both coasts of Supercross and the full Pro Motocross series with the TF 250-X. Triumph earned its first Main Event win in Supercross in February 2025, and has enjoyed podium finishes in the Pro Motocross series in ’24 and ‘25. In the FIM MX2 World Championship Camden McLellan is competing for a second year aboard Triumph machinery, alongside Guillem Farres with podium results from ’24 and ’25, as well as a first moto win in April 2025.
● In September 2024 Triumph revealed Motorsport legend and former world champion Paul Edmondson has officially been appointed Team Manager of Triumph Factory Racing’s enduro programme, which will see the brand represented at the highest levels of enduro competition worldwide. In 2025, Jonny Walker took 2nd place overall in the SuperEnduro World Championship on his TF 250 and finished the 2025 Red Bull Erzbergrodeo on a near-standard TF 250-E four-stroke. Racing for Triumph in EnduroGP aboard the TF 250-E, is the experienced duo of Jamie McCanney and Mikael Persson. Triumph competed at its first International Six Days Enduro in August with the TF 250-E contributing to Italy’s World Team Trophy victory and Team Sweden’s first podium in decades, as well as impressive top five individual finishes overall.
Source: Triumph Motorcycles America Ltd
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