Pro Honda Oils & Chemicals Kicks Off New Race Season with Brand Refresh and Continued Commitment to Performance

• Refreshed branding and new tagline—Empower Your Passion
• Same pro-grade formulas designed for Honda products
• Enter to win a custom Pro Honda Motocompacto

Pro Honda Oils & Chemicals proudly introduces a bold new brand identity that underscores its commitment to professional-grade quality and unmatched performance. Trusted by professionals and designed for everyone who rides, Pro Honda Oils & Chemicals delivers products that empower every rider to get the most out of their Honda.

Anchored by the new tagline, Empower Your Passion, the refreshed Pro Honda Oils & Chemicals branding celebrates the company’s mission to enhance every ride. The redesigned logo—a striking dual “P” graphic—represents both the professional quality of the products and the people who rely on them. Its modern, italicized typeface evokes forward motion and innovation, reflecting Pro Honda Oils & Chemicals’ dedication to keeping engines running clean and riders moving forward.

Race-Tested. Rider-Approved

The AMA Supercross and AMA Pro Motocross series serve as ideal platforms to highlight Pro Honda Oils & Chemicals’ race-proven performance. Trusted by Honda HRC Progressive riders Jett and Hunter Lawrence, Chance Hymas and Jo Shimoda, these oils and chemicals are engineered to handle the grueling demands of the world’s toughest races. The same products the champions use on track are available to every rider, ensuring reliability and peace of mind no matter the adventure.

New Look, Same Legendary Formula

Though the branding has evolved to better stand out on shelves, the products inside remain the same championship-winning formulas. Blended specifically for Honda machines, Pro Honda Oils & Chemicals are pro-grade products meticulously crafted to enhance engine performance, extend longevity and keep every ride worry-free. This focus on precision and reliability continues to set the standard for powersports enthusiasts around the globe.

Empower Your Passion Pro Honda Custom Motocompacto Giveaway

To celebrate the rebranding, Pro Honda Oils & Chemicals is giving away four custom Honda Motocompactos this AMA Supercross season. Starting at the season-opener in Anaheim and ending at the final round in Salt Lake City, fans can scan QR codes throughout the various venues to enter for a chance to win this innovative, foldable electric personal mobility machine. Like Pro Honda Oils, the Motocompacto embodies Honda’s commitment to precision, innovation, and forward-thinking. Fans won’t want to miss this exciting opportunity to experience the energy of Pro Honda Oils’ refreshed look and professional-grade performance.

About Pro Honda Oils & Chemicals

Pro Honda Oils & Chemicals is the trusted choice for professional-grade performance and reliability. Designed specifically for Honda machines and race-proven in the most demanding environments, our products empower riders to pursue their passion with confidence. For more information, visit the Pro Honda Oils & Chemicals page.

About American Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda’s Power Sports & Products Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.

Source: American Honda Motor Co., Inc.