Yamaha Motor to Change Corporate Logo Design and Unveils Commemorative 70th Anniversary Logo

IWATA, JAPAN – January 10, 2025 – (Motor Sports NewsWire) – Yamaha Motor Co., Ltd. (Tokyo: 7272) announced today that it will be changing the design of its corporate logo for the first time in 27 years this year, which also marks the 70th anniversary of Yamaha Motor’s founding in 1955. The new corporate logo was designed with digital applications in mind and uses a flat (2D) Tuning Fork Mark for greater conspicuity. Starting this month, the Company will gradually begin transitioning over to the new design.

Yamaha Motor has also created a special logo to commemorate its 70th anniversary. Designed under the concept of “Everything Begins with a Challenge,” the logo was based on the racing number plates used in the Company’s first motorcycle race shortly after it was founded. The 70th anniversary logo will be used in various events, marketing tools, and corporate items throughout the year to publicize this milestone internally and externally.

Amidst the major changes occurring around the world, Yamaha Motor’s business is also shifting from a focus on selling products to offering value through both products and services. As we adapt to these changes, Yamaha Motor will carry on the traditions and record of achievements we have written over the last 70 years and continue taking on new challenges under our new corporate banner.

Source: Yamaha Motor Co., Ltd.

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