Dainese Group Announces Grand Opening of Atlanta Flagship Location

An Experience with Racing Memorabilia and Full Lines of Protective Wear from Dainese Group Brands; Dainese, AGV Helmets, and TCX Footwear

ATLANTA, GA – May 8, 2024 – (Motor Sports NewsWire) – Dainese (www.dainese.com), the world leader of protective wear for dynamic sports, today announced the grand opening of its latest flagship retail location in Atlanta.

The new Atlanta D-Store retail location offers an extensive range of Dainese’s cutting-edge motorcycle apparel, including leather suits, jackets, pants, gloves, boots, and advanced protective gear. With a reputation built on decades of innovation and commitment to rider safety, Dainese continues to push boundaries in technology, design, and craftsmanship, catering to the evolving needs of the motorcycle community. Product highlights include the world’s first and most advanced wearable airbag system for any type of motorcyclist. From D-air racing suits and jackets for street and touring and the versatile Smart Jacket, a state-of-the-art airbag vest that can be worn with any garment.

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Visitors to the Atlanta D-Store can experience Dainese’s Custom Works program and design the racing suit of their dreams with full personalization, including colors, graphic art, logos, and more. The innovative line of AGV Helmets will also be available, including the just-launched Streetmodular, K6, Pista GP RR Limited Edition helmets along with the AX-9, and Legends Collection. As well as the full 2023 footwear collection for TCX Boots built with maximum protection and comfort on – and off-road, for all four seasons.

“Every Dainese store throughout the country is its own unique experience, the Atlanta store is a testament to that, and we’re very excited to be opening our doors in this diverse and dynamic city that is one of the more enthusiastic markets for the motorcycle industry,” said Louis Ortega, General Manager, Dainese North America. “We look forward to our new location becoming a premier destination for the vibrant motorcycle community within the Atlanta area, offering opportunities for group rides, events, and fostering community connections.”

Dainese Atlanta is conveniently located at 2905 Cobb Pkwy SE Suite 110, Atlanta, GA 30339, just off the 75 expressway Cumberland Mall exit. In addition to the store’s retail offerings, Dainese Atlanta will regularly host group rides and meetups, fostering a sense of community among local riders.

DAINESE GROUP 

Dainese is the global leader in superior quality protection equipment and apparel for motorcycling and other dynamic sports. Headquartered in Vicenza, Italy, the company employs more than 1,000 employees and is present across EMEA, APAC and the Americas. Dainese owns three powerful brands (Dainese, AGV and TCX) synonymous with innovation and technical excellence. It is present in 96 countries through long-standing relationships with top-tier wholesale partners, 38 directly operated destination stores and a direct e-commerce channel. Founded in 1972 by Lino Dainese, the Dainese Group develops cutting-edge protective clothing for use when practicing dynamic sports: Motorcycle riding, winter sports, cycling, horse riding, and sailing. Dainese, AGV, and TCX products represent the technological frontier in terms of protection in dynamic sports, and are used by the world’s best athletes, from Valentino Rossi to Sofia, Olympic skiing champion and winner of the World Cup Downhill title.

The official opening party will be held on Saturday, May 11th from 12-6pm.

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Email dainese.atlanta@dainese.com

Tel: +1 (470) 344-6681

Source: Dainese Group

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