NHRA Wins Innovation of the Year Award at PACnet Star Awards

NHRA ticketing team wins “Innovation of the Year” at the PACnet Annual Star Awards

INDIANAPOLIS, IN – March 27, 2024 – (Motor Sports NewsWire) – NHRA was recently awarded with the “Innovation of the Year” at the PACnet Annual Star Awards in Los Angeles following the creation of its new Team Ticket & Credential Ordering Portal. The PACnet Annual Star Awards honors top performers within the Paciolan community, with NHRA beating out an impressive list of competitors in the category for its new online ticketing page.

NHRA won out over the University of Texas, Virginia Tech and the Texas Performing Arts in the category, showcasing a new innovation for race teams, tracks and partners by creating an Eloqua landing page for ticket requests that go directly to the ticket office. The new ticketing landing page for each team allows drivers and race teams the ability to order tickets for sponsors, friends, family and special guests in real-time, giving them instant access for immediate requests.

It has enhanced the ticket ordering process, with the NHRA ticketing team working with all parties to develop a streamlined way for partners, race teams and sponsors to order tickets, making for a much faster and more efficient process. Each race also has a unique link to purchase tickets for the unique hospitality experiences offered by teams, as well as race tickets.

“Developing this program for our partners and races teams has been an exciting process, and it’s an honor to win this award,” NHRA Director of Ticketing Scott Porter said. “It has made the process much easier and streamlined for our partners and race teams, and that ability to order tickets in real-time has already been extremely beneficial. It’s been a great experience to work with the teams, partners and tracks to develop this program, and it’s a platform that’s only going to continue to get better.”

For more info on NHRA, including the full 2024 schedule, please visit www.NHRA.com.

About Mission Foods

MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With presence in over 112 countries, MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit https://www.missionfoods.com/

About NHRA

Headquartered in San Dimas, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 20 national events featuring the NHRA Mission Foods Drag Racing Series and NHRA Lucas Oil Drag Racing Series, as well as the Congruity NHRA Pro Mod Drag Racing Series presented by LearnEV+, NHRA Flexjet Factory Stock Showdown™, NHRA Holley EFI Factory X and Johnson’s Horsepowered Garage NHRA Mountain Motor Pro Stock at select national events. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With 110 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.

Source: National Hot Rod Association

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