Iconic Buffalo Chip Bringing the Spirit of the Chip to AIMExpo 2024

230815 AIMExpo 2024 [678]

IRVINE, CA – December 22, 2023 – (Motor Sports NewsWire) – AIMExpo and the Sturgis Buffalo Chip are joining forces to bring the Spirit of the Chip to the 2 Wheel Custom Showcase during the 2024 show in the Las Vegas Convention Center, February 6-8. The 2 Wheel Custom Showcase, curated by bike builder Kevin Dunworth, will feature 10 of the top builders from across the country.

Rod “Woody” Woodruff, president and CEO of the Legendary Sturgis Buffalo Chip will personally select the bike and builder that fires him up the most for the 2024 Sturgis Rally and that best represents The Best Party Anywhere®. The winner will be awarded “The Spirit of the Chip” trophy at AIMExpo’s 2 Wheel Custom Showcase.

“I’m excited to see all the custom builds and to award the bike and builder that captures the spirit of the Buffalo Chip and the custom motorcycle culture it represents,” said Woodruff. “The Buffalo Chip team can’t wait for AIMExpo 2024 and we’re going to have a lot of fun with the motorcycle industry. AIMExpo is the event the powersports industry looks forward to all year.”

The Chip will also present the “Best Party Bar” at AIMExpo, which will be located next to the showcase.

“AIMExpo is about uniting the entire powersports and motorcycle industry,” said Andre Albert, director of marketing and events, Motorcycle Industry Council. “Everyone has a place here, and collaborating with the iconic Legendary Sturgis Buffalo Chip will help elevate our showcase within the custom and V-Twin community and bring even more people into the AIMExpo community.”

Attendees are invited to visit the Buffalo Chip display and learn more about the beautiful Black Hills of South Dakota, the world renowned Sturgis Motorcycle Rally, and the 43-year history of the Buffalo Chip.

AIMExpo 2024 will be commanding over 225,000-square-feet of show space at the Las Vegas Convention Center, February 6-8, with nearly 20 OEMs, five major distributors, and over 350 exhibitors in attendance. Additional show features include AIMExpo’s Disruptive Thinking stage, which will feature an impactful education program delivered by Motorcycle & Powersports News and AIMExpo; New Product Central; two e-Bike demo tracks; the Dealer Tech Zone; the MIC Business Center; the AIMExpo Industry Party powered by Turn 14 Distribution; and more.

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Celebrating its 10th year, the American International Motorcycle Expo is North America’s largest powersports tradeshow with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2024 will be held in Las Vegas at the world famous Las Vegas Convention Center from February 6-8, 2024.


The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not- for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at MIC.org, and through the weekly MIC RideReport. For more information on MIC membership, visit www.MIC.org.


The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Sturgis.com Official Sturgis Rally Registration Program. More details are available at BuffaloChip.com, and for more info on the Buffalo Chip’s events outside of rally visit BuffaloChipCampground.com

Source: MIC Events

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