Triumph Rolling Deep into AIMExpo 2024 with New Models, OSET Brand

IRVINE, CA – December 12, 2023 – (Motor Sports NewsWire) – True to its motto, Triumph will be ready “For the Ride” at AIMExpo 2024, with plans to showcase all its brand new models, including an all-new motorcycle to be unveiled in early January. Triumph will also be bringing newly updated OSET electric trials bikes to the show in the Las Vegas Convention Center, February 6-8.

“AIMExpo is the perfect place to feature our growing lineup of Triumph motorcycles and to introduce the OSET brand, which offers a series of best-in-class electric trials bikes used at the highest levels of competition,” said Rod Lopusnak, general manager of Triumph Motorcycles America. “And our dealer development team will be on site, so there will be opportunities for interested dealers to inquire about becoming a Triumph or OSET retailer.”

Among motorcycles rolling onto the show floor will be the brand new Triumph Speed 400 and Scrambler 400 X, as well as Triumph’s much-anticipated Motocross bike, the TF 250-X. Triumph also plans to bring the Scrambler 1200 X and XE; the Tiger 900 GT Pro; the Tiger 900 Rally Pro; the Thruxton Final Edition; and two special, hand-painted Stealth Editions, the T120 and Scrambler 900.

“Triumph has had such a banner year with so many new models introduced, and we are incredibly excited to have them showcase such talked-about bikes here at AIMExpo 2024,” said Andre Albert, MIC director of marketing and events. “For many of our show attendees, this will be their first opportunity to see these new motorcycles in person.”

AIMExpo 2024 will be commanding over 225,000-square-feet of show space at the Las Vegas Convention Center, February 6-8, with more than 17 OEMs, four major distributors, and over 300 exhibitors in attendance. The show floor is now completely sold out. Additional show features include AIMExpo’s Disruptive Thinking stage, which will feature an impactful education program delivered by Motorcycle & Powersports News and AIMExpo; New Product Central; two e-Bike demo tracks; the Dealer Tech Zone; the MIC Business Center; the AIMExpo Industry Party powered by Turn 14 Distribution; and more.

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ABOUT AIMExpo

Celebrating its 10th year, the American International Motorcycle Expo is North America’s largest powersports tradeshow with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2024 will be held in Las Vegas at the world famous Las Vegas Convention Center from February 6-8, 2024.

ABOUT THE MOTORCYCLE INDUSTRY COUNCIL

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry.  The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at MIC.org, and through the weekly MIC RideReport. For more information on MIC membership, visit www.MIC.org.

Source: MIC Events

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