SUPER73 Lands Title Sponsorship of AIMExpo Industry E-Bike Throwdown

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IRVINE, CA – December 5, 2023 – (Motor Sports NewsWire) –  SUPER73, one of the most recognizable electric vehicle brands, will be title sponsor of the much-anticipated industry e-bike races at AIMExpo 2024. The SUPER73 Industry E-Bike Throwdown will pit dealers, exhibitors, media, and industry leaders in a series of races to see who will ultimately be crowned champion of the industry.

231205 SUPER73 Lands Title Sponsorship of AIMExpo Industry E-Bike Throwdown

“We jumped at this opportunity to be title sponsor because the e-bike races speak to who we are — a fun, inclusive, enthusiastic community of riders who also have a spark of competitive spirit,” said Michael Cannavo, co-founder and chief marketing officer of SUPER73. “Our products have been fusing motorcycle heritage with youth culture, introducing new generations to powersports. Exhibiting at AIMExpo, sponsoring the most fun, adrenaline-pumping event at the show, and being able to connect and network with everyone in the industry is a no-brainer.”

SUPER73 will be bringing an expansive lineup of bikes, from its fully-capable urban commuters to its all-terrain Adventure Series. Many models are Bluetooth compatible and feature front or full suspension, fenders, a light, and horn. SUPER73 bikes will also be available for demos on the e-bike track during AIMExpo.

“We’re extremely excited to have SUPER73, a pioneer in the e-bike space and a giant in the e-bike community, join AIMExpo,” said Andre Albert, director of marketing and events at the Motorcycle Industry Council. “A huge part of their success is because of the effort they’ve put into cultivating community and inclusion, something our industry strives for every day. As the e-bike segment grows, having such an influential brand at AIMExpo shows that the powersports industry is well positioned to serve the growing demand for electric-powered products.”

The SUPER73 Industry E-Bike Throwdown will be held during the AIMExpo Industry Party powered by Turn 14 Distribution on Tuesday, February 6, at the AIMExpo indoor e-bike track. It will consist of four classes: Dealers, Exhibitors, Media, and a surprise class to be announced closer to race night. Each class will race in brackets with the top rider in each race advancing to the next round, ultimately competing in a winner-take-all Throwdown. To ensure an equal playing field, e-bikes will be provided. Competitors will need to wear appropriate gear, including helmets.

“The SUPER73 Industry E-Bike Showdown perfectly demonstrates that community, technology, and generations can come together in a single event that will deliver a night of unforgettable racing and fun,” added Albert.

Rider registration is now open! If you want to take to the track with your industry peers, click below to register now. Places are limited and registration does not guarantee you will get to race. Riders will be selected on a first come, first served basis.

Rider registration button

More than 17 OEMs, four major aftermarket distributors, and hundreds of powersports companies will be at AIMExpo 2024, taking over more than 225,000-square-feet of show floor at the Las Vegas Convention Center.

Not registered to attend AIMExpo 2024 yet? Click the button below to register now:

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Rooms, starting at $74 for AIMExpo pricing, are filling up fast, so book today!

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Celebrating its 10th year, the American International Motorcycle Expo is North America’s largest powersports tradeshow with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2024 will be held in Las Vegas at the world famous Las Vegas Convention Center from February 6-8, 2024.


The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry.  The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at, and through the weekly MIC RideReportFor more information on MIC membership, visit

Source: MIC Events

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