AIMExpo Announces Keynote Speaker

230815 AIMExpo 2024 [678]

How Our Industry Can Create New Consumers Instead of Fighting for the Same Ones AIMExpo Keynote: Renown Economist David Savlowitz Shares ‘Blue Ocean’ Strategies

IRVINE, CA – November 28, 2023 – (Motor Sports NewsWire) – Imagine taking your business out of cutthroat, overcrowded markets and into uncontested spaces ripe with opportunities. Imagine being able to achieve sustainable, long-term growth by finding untapped consumers. Imagine the entire industry working to reshape current market boundaries to create and capture new demand. David Savlowitz and Michael Ponton of Competitive Analytics will inspire and equip AIMExpo attendees to chart their own path to innovation and prosperity in the keynote session, “Navigating New Horizons: Unleashing Success with Blue Ocean Strategy,” on Tuesday, February 6.

“The transformative power of Blue Ocean Strategy is essential for achieving unparalleled success,” said Savlowitz. “Currently, many industries and businesses operate in ‘red oceans,’ where merciless competition turns the ocean blood red. But ‘blue oceans’ have vast, uncharted possibilities that can lead to profits and opportunities for all. In a rapidly evolving economic and business landscape, the need for innovation and differentiation has never been more crucial.”

“Savlowitz and Ponton are both extremely knowledgeable about our space and recognized leaders in business strategy and economics, their insights and ideas will help all of us level up our business strategies,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “I’m looking forward to introducing them on the AIMExpo education stage.”

Savlowitz continued, “AIMExpo brings competitors and colleagues together under one roof at one time with a singular goal of continuous improvement to move the industry forward – we do this together!”

The full education lineup can be viewed here on the AIMExpo website.



David has 30 years of experience analyzing data and delivering actionable intelligence. His expertise includes advanced analytics (including advanced statistical, economic, and predictive analyses), analytical modeling, market research, data visualizations, business intelligence solutions, and related advisory, project management, and reporting. David’s unique core competencies include solving complex problems, creating innovative data and analytical methodologies and models, and synthesizing complex concepts into written reports, visualizations, and oral presentations accessible to any audience. He is also highly respected by academicians for his analytical skill and is working with the University of California, Irvine to develop curriculum for a new data analytics program. Prior to founding Competitive Analytics, David was Director of Market Research with The Irvine Company (internationally recognized real estate development company), Senior Consultant at Kenneth Leventhal & Company (niche real estate accounting and consulting firm) and Associate with Ernst & Young (Big Four consulting firm).

Not registered to attend AIMExpo 2024 yet? Click the button below to register now:

register now


Rooms, starting at $74 for AIMExpo pricing, are filling up fast, so book today!

230831 Book your hotel now


Celebrating its 10th year, the American International Motorcycle Expo is North America’s largest powersports tradeshow with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2024 will be held in Las Vegas at the world famous Las Vegas Convention Center from February 6-8, 2024.


The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry.  The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at, and through the weekly MIC RideReportFor more information on MIC membership, visit

Source: MIC Events

MIC logo