Beta USA Agrees To Three-Year Extension As Title Sponsor For Beta AMA National Dual Sport Series

Beta USA to serve in the role through 2026

PICKERINGTON, OH – September 26, 2023 – (Motor Sports NewsWire) – Having served as the Title Sponsor for the Beta AMA National Dual Sport Series since 2015, motorcycle manufacturer Beta USA will remain in the role through 2026.

“Beta USA has been the perfect title sponsor for our national dual sport series during the last eight years,” AMA Director of Marketing and Communications Joy Burgess said. “With their commitment to constructing fantastic off-road motorcycles and their wide reach to the off-road community, we are thrilled to have Beta USA returning as the title sponsor for the Beta AMA National Dual Sport Series for the next three years.”

Created in 1987, the Beta AMA National Dual Sport Series has provided riding enthusiasts with countless opportunities to embrace their love for the sport. With many challenging, multi-day rides making up the series — taking riders from stretches of country road to single-track trails — the Beta AMA National Dual Sport Series has something for every off-road rider.

As a prominent motorcycle manufacturer, Beta USA sells a variety of two- and four-stroke bikes, in addition to trials and motocross machines. Beta USA also boasts an extensive Build Your Own Bike program, which allows enthusiasts to tailor their bikes to their specific preferences.

“Beta USA is proud to once again partner with the AMA National Dual Sport Series for three more years,” said Beta USA Marketing Manager Bryan Wunsch. “We have witnessed the series grow each year, which makes supporting the series a no-brainer for us. Engaging in this partnership allows our company to promote our Beta Dual Sport motorcycles directly to those active in the sport. To build more excitement within the AMA Dual Sport Series we provide Beta swag at each event and additionally, we enter every participant into a raffle in which one lucky rider will be selected to win a Beta at the end of the series.”

Each year, one Beta AMA National Dual Sport Series participant wins a Beta motorcycle with all participants automatically entered to win upon signing up for a series event.

For further information regarding the Beta AMA National Dual Sport Series, visit

To check out Beta USA’s extensive lineup of bikes, visit

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. Besides offering members money-saving discounts on products and services, the AMA also publishes American Motorcyclist, a recently revitalized and monthly full-color magazine (and digital version of same) that covers current events and motorcycle history with brilliant photography and compelling writing. American Motorcyclistis also North America’s largest-circulation magazine. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit

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Source: American Motorcyclist Association

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