Royal Enfield Named Presenting Sponsor of 2023 Permco AMA Vintage Motorcycle Days

PICKERINGTON, OH – May 26, 2023 – (Motor Sports NewsWire) – Royal Enfield, a renowned motorcycle manufacturer with over 120 years of history, has been named the Presenting Sponsor of the 2023 Permco AMA Vintage Motorcycle Days, summer’s most highly anticipated vintage motorcycle event, which takes place July 21-23, 2023, at the Mid-Ohio Sports Car Course in Lexington, Ohio.

Following a successful partnership in 2022, Royal Enfield returns as the Presenting Sponsor of this year’s event, showcasing its commitment to the vintage motorcycle community and its passion for preserving the heritage and legacy of classic motorcycles.

“Royal Enfield is thrilled to once again be a part of AMA Vintage Motorcycle Days,” said Nathan Kolbe, Marketing Lead for the Americas Region at Royal Enfield. “Last year’s event was a fantastic experience, and we were overwhelmed by the enthusiastic response from attendees. As a brand that cherishes heritage and authenticity, we are delighted to be returning to the event and showcasing our latest offerings to our devoted fans and motorcycle enthusiasts.”

The Hunter 350 will be a key-model highlight of Royal Enfield’s presence at the event. Additionally, Royal Enfield will offer exclusive product displays, interactive activities, and special promotions, providing attendees with an unforgettable experience.

The 2023 event will feature a range of exciting activities, including vintage roadracing and off-road racing, the biggest motorcycle swap meet in North America, bike shows, AMA Hall of Fame exhibits and much more. AMA Motorcycle Hall of Famer Steve Wise will be the Grand Marshal for the event and will be on hand to sign autographs, speak to enthusiasts from the AMA Soundstage, and participate in a Lap For History each day.

“We’re excited to have Royal Enfield return as the Presenting Sponsor for AMA Vintage Motorcycle Days,” said Mitch Boehm, AMA Editorial Director. “The brand’s dedication to preserving the heritage and legacy of classic motorcycles is evident in everything they do, and we are looking forward to see what they have in store for this year’s event.”

One of the pillars of VMD is vintage racing, and racers who want get in on the heart-pounding action can do so by registering at

To learn more about Royal Enfield, visit their website at For more information on the 2023 Permco AMA Vintage Motorcycle Days presented by Royal Enfield, visit or follow #AMAVMD on social media channels.

About the American Motorcyclist Association

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. Besides offering members money-saving discounts on products and services, the AMA also publishes American Motorcyclist, a recently revitalized and monthly full-color magazine (and digital version of same) that covers current events and motorcycle history with brilliant photography and compelling writing. American Motorcyclist is also North America’s largest-circulation magazine. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit

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Source: American Motorcyclist Association

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