WSX to reach more than half a billion households worldwide in 2023
AUSTRALIA – April 25, 2023 – (Motor Sports NewsWire) – The FIM World Supercross Championship (WSX) has today announced the expansion of its global broadcast partnerships for the 2023 season, which will see supercross racing aired to more than 180 countries and 500 million households worldwide.
WSX Chief Commercial Officer Mick McKeown said the WSX live, as-live and replay schedule is significant across major partner networks.
From the Americas to Europe and Asia, World Supercross will be widely accessible to fans, which is not only great for the sport but will grow the profiles of the riders and see them become household names outside America.
Mick McKeown | WSX Chief Commercial Officer
“We’re proud to continue to deliver on our promise to grow the sport of supercross by offering one of the most comprehensive networks of broadcast partners supercross has ever seen.
“In addition to the exclusive U.S. rights agreement previously announced with FS1 and FS2, WSX has secured major partners in Eurosport and DAZN as well as key broadcast partners in its host regions.
“Television rights have also been finalised in other regions with extensive supercross viewer engagement and participation, including Japan, Brazil, sub-Sahara Africa, Southeast Asia and the Middle East.
“From the Americas to Europe and Asia, World Supercross will be widely accessible to fans, which is not only great for the sport but will grow the profiles of the riders and see them become household names outside America,” said McKeown.
Warner Bros. Discovery will offer uninterrupted live and on-demand streaming coverage of every race from the WSX season across 50 markets in Europe* and in 20 languages via the Eurosport App and on discovery+ in Austria, Denmark, Finland, Italy, the Netherlands, Norway, Sweden, the United Kingdom and Ireland. (*Excludes Germany.)
Live television coverage of selected races will also be available on Eurosport 1 and Eurosport 2 in addition to the broadcast of a highlights programme following each round.
DAZN will offer exclusive broadcast of the FIM World Supercross Championship in Japan and non-exclusive broadcast on the platform globally until December 2023*. (*Excludes Brazil, USA, Caribbean, Australia, Republic of Ireland and France.)
This announcement follows a number of exciting deals for DAZN, bringing even more exciting sports with passionate audiences to our platform.”
Tom Burrows | DAZN EVP Global Head of Rights
The first round of the 2023 FIM World Supercross Championship kicks off in Birmingham on Saturday 1 July 2023. Tickets are on sale now. Visit the WSX website to find out more.
The FIM World Supercross Championship (WSX) is an international Championship led by SX Global in Australia. The World Supercross Championship was primarily based in the USA before the world governing body for motorcycle sport, Fédération Internationale de Motocyclisme (FIM), awarded SX Global the exclusive organisational and commercial rights to stage and promote the World Supercross Championship from 2022 onwards.
Last year, the WSX pilot season was launched at Principality Stadium in Cardiff to over 35,000 fans before it headed down under, where 50,000 fans witnessed the finale across two nights at Marvel Stadium in Melbourne, Australia. The 2022 Championship saw Ken Roczen from Germany win the WSX class, and Shane McElrath from the USA win the SX2 class.
WSX offers the biggest prize money in World Supercross Championship history, with US$250,000 to be won at each round across the two racing classes – WSX (450cc) and SX2 (250cc). Under its independent team franchise model, the Championship also features unprecedented financial support for teams and riders. WSX provides an elevated experience for fans through unique race formats, broadcast innovations, and in-stadium entertainment suitable for people and families of all ages.
Source: FIM World Supercross Championship