PALMETTO, FL – April 22, 2023 – (Motor Sports NewsWire) – Monster Energy, the official energy drink of Supercross and Pro Motocross, and title sponsor of Monster Energy Supercross, has expanded its relationship with the premier off-road racing series to include the SuperMotocross World Championship Finals through 2025.
The inaugural year of the SuperMotocross World Championship will feature playoff events in Concord, NC on September 9th and Joliet, IL on September 16th. The World Championship Final will follow on Saturday, September 23, at the Los Angeles Memorial Coliseum, long credited as the birthplace of Supercross.
This new form of racing is defined by what will become the world’s most challenging tracks, designed to test athletes both physically and mentally. Monster Energy will have a presence as the official energy drink throughout the final three rounds and the new finals logo will include the Monster Energy Claw and be titled SuperMotocross World Championship Finals Fueled by Monster Energy.
The long-term partnership with Supercross began in 2007 and has had significant success and growth across the 17-round season in premier sporting venues around the country. The new relationship keeps Monster Energy as the title sponsor of Supercross through the 2025 season.
“We are excited to continue our relationship with Monster Energy at Supercross and welcome them as partners on the SuperMotocross World Championship Finals,” said Dave Muye, Vice President of Global Partnerships at Feld Entertainment. “As we continue to evolve and elevate the sport, it is important to have engaged, long-term, and supportive partners like Monster Energy that can share in its overall vision and growth. As we collectively usher in the next chapter of our sport, we are looking enthusiastically toward the future and what is in store for our industry, athletes, teams, and fans.”
“Monster Energy Supercross and the AMA Pro Motocross Championship are of terrific importance to Monster Energy,” said Dave Gowland, Vice President, Motorsports Marketing, Monster Energy. “Since our partnership began in 2007 and Monster Energy became the official energy drink and title sponsor, we have collectively been promoting and growing the sport all over the world. With that, we are very enthused that Monster Energy will continue as the title sponsor of Supercross through 2025 and will also be part of the newly-created SuperMotocross World Championship. We are thrilled to be a part of it as we watch racers test their skills, conditioning, bravery, and take the sport to an entirely new level. Drop the gate and Unleash the Beast!”
Going forward, Monster Energy will continue to have a significant presence on track and within all facets of the events, including the broadcast on the NBC family of networks and streaming on Peacock. Monster Energy will also maintain its robust at retail program in each city, including various consumer offers. In most markets, fans can purchase a can of their favorite Monster Energy product at a participating retailer and recycle it at the event to gain access to FanFest, which opens six hours prior to the races.
At both Supercross and the SuperMotocross World Championship Finals, Monster Energy will continue to have exciting consumer engagements, including Freestyle Motocross exhibitions, BMX big air competitions, Skateboarding, MMA events, and opportunities for fans to sample the newest products in the lineup. Monster Energy’s impressive roster of athletes across a multitude of sports, many who are huge fans of Supercross, Pro Motocross and now the SuperMotocross World Championship, will continue supporting various racing events throughout the year.
For information about the SuperMotocross World Championship, please visit www.SuperMotocross.com and be sure to follow all of the new SMX social media channels for exclusive content and additional information on the latest news:
- Instagram: @supermotocross
- Facebook: @supermotocross
- Twitter: @supermotocross
- YouTube: @supermotocross
Feld Motor Sports, Inc.
Sr. Public Relations Manager – Supercross
MX Sports Pro Racing
About the SuperMotocross World Championship:
The SuperMotocross World Championship™ is the premier off-road motorcycle racing series that combines the technical precision of stadium racing with the all-out speed and endurance of outdoor racing. Created in 2022, the SuperMotocross World Championship combines the Monster Energy AMA Supercross Championship and the AMA Pro Motocross Championship into a 31-event series that culminates in a season-ending two round playoff and SuperMotocross World Championship Final.
Visit SuperMotocross.com for more information.
About Monster Energy AMA Supercross Championship:
Monster Energy AMA Supercross is the most competitive and highest-profile off-road motorcycle racing championship on the planet. Founded in America and sanctioned by the American Motorcyclist Association (AMA) since 1974. Over 17 weeks, Supercross attracts some of the largest and most impressive crowds inside the most recognizable and prestigious stadiums in North America to race in front of nearly one million live fans and broadcast to millions more worldwide. For more information, visit SupercrossLIVE.com.
About Feld Motor Sports:
Feld Motor Sports, Inc. is the worldwide leader in producing and presenting specialized arena and stadium-based motorsports entertainment. Properties include Monster Jam®, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Feld Motor Sports, Inc. is a subsidiary of Feld Entertainment, Inc.
About MX Sports Pro Racing:
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the AMA Pro Motocross Championship and the SuperMotocross World Championship. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators.
About Monster Energy:
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the tradition, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy, including all of its drinks, at www.monsterenergy.com.
Source: Feld Motor Sports, Inc.