Fineline Graphics named Preferred Signage and Graphics Company of NHRA

INDIANAPOLIS, IN – April 12, 2023 – (Motor Sports NewsWire) – NHRA officials announced today that Fineline Graphics, a Denver-based premier print and design company, has been named the preferred signage and graphics company of NHRA as part of a new multi-year partnership.

As part of the new sponsorship, Fineline Graphics, which is owned by former Pro Stock standout V Gaines, will provide the graphics and signage for all 21 national event races on the NHRA Camping World Drag Racing Series tour. Fineline and NHRA will work closely on all national event graphic packages, with Fineline offering unique expertise thanks in part to its longtime involvement in drag racing.

“All of us here at Fineline Graphics are really excited to work with NHRA on this level,” Fineline Graphics Vice President/General Manager Steve Johnson said. “I’ve worked for V Gaines for 30 years and we’ve all been involved in drag racing for a long time but taking our involvement with NHRA to this next level is fantastic. Drag racing is such a big passion of ours and this is very exciting. We’ve got a strong understanding of how a race weekend goes and how important that visual impact of the signage and graphics need to be, and I’m looking forward to this partnership.”

For more than 30 years, Fineline Graphics has been involved with a multitude of high-level projects, offering everything from custom signage to advertising boards to winner’s checks to banners, graphics and more. They work with the likes of the Denver Broncos and Bandimere Speedway, and were also the first digital printing company in the Denver area.

The company is also heavily involved in drag racing, with several employees actively racing on the divisional level. That includes Johnson and his family, with his children both racing in Super Comp. His wife has won a divisional championship in Top Dragster, while Johnson, who also currently races Top Dragster in Division 5, has enjoyed plenty of success in the Super Gas and Super Comp ranks.

“It’s exciting to be working with Fineline Graphics in this capacity because they have such a vast knowledge of the sport. They know exactly the signage and graphic needs at a NHRA national event and what is necessary for a memorable look and feel at our races,” NHRA Director of Advertising/Sponsorship Sales Jeff Morton said. “It’s a company of racers and they are extremely talented in what they do, and we’re thrilled to put together this new partnership.”

About Fineline

Fineline Graphics is a premier sign company in Denver, CO with three decades of involvement in motorsports and NHRA Drag Racing.  Established in 1990, Fineline is focused on large-format digital printing and signage with the most state of the art print technologies available.  With customers like the Denver Broncos, Bandimere Speedway, NHRA Division 1 and 5, Frontier Airlines, Pepsi, Phillips 66, Denver-area Museums, and so many others, we are accustomed to tackling any of our customers needs.

Fineline offers complete design, production, and installation services for thousands of clients within the Rocky Mountain region and beyond. Our scope of work includes:  commercial and race car wraps, digitally printed signage, grand format banners, and decals. With well over 150 combined years of experience in the sign and graphics industry, Fineline offers the technical expertise and dedication that it takes to be (and remain) an industry leader for many years to come. Having the right people in place to do the right job is the most important aspect of our business, and that is what separates us from the competition.

About NHRA

Headquartered in San Dimas, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 21 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, FuelTech NHRA Pro Mod Drag Racing Series presented by Type A Motorsports, Flexjet NHRA Factory Stock Showdown™ and Top Fuel Harley Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.

Source: National Hot Rod Association

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