Arai Named Official Helmet of Progressive AFT for Sixth Consecutive Year

DAYTONA BEACH, FL – February 16, 2023 – (Motor Sports NewsWire) – Progressive American Flat Track is proud to confirm that Arai Helmet, Inc. will continue in its role as the series’ Official Helmet for a sixth straight season in 2023.

Producing motorcycle helmets for more than 70 years, Arai is globally recognized as the world’s premier helmet manufacturer. And despite its remarkable motorsports successes over the decades – including numerous titles across Progressive AFT, Formula 1, and MotoGP among countless other series – it remains a small, family-owned company.

“Arai’s roots in American racing actually began in flat track, with our very first U.S. sponsored racer in the late ‘70s,” said Brian Weston, Managing Director of Arai Helmet, Inc. “Arai first began racing support to learn and improve, and even after more than 40 years we continue to apply lessons learned on the racetrack to the helmets we make for our customers. We make only one level of helmet for all of our customers – racers and street riders alike – the very best helmet we can make for rider protection. Arai proudly puts their family name on every helmet we make.”

For generations, Arai has provided two- and four-wheeled competitors and enthusiasts unparalleled comfort, technology, and style and continually seeks ways to improve rider protection. Over that time, its mission has remained unchanged: protection without compromise. Each helmet Arai produces is meticulously handmade, providing unmatched quality and craftsmanship while featuring exclusive materials and technology. And to ensure the helmets live up to their name, each one is rigorously double inspected before being shipped.

“Helmet safety is the first order of business in motorcycle racing and no manufacturer can meet the demands of our sport and the desires of our riders better than Arai,” said Gene Crouch, COO of AMA Pro Racing. “Arai has set the standard for decades and is fully deserving of its many accolades. Its unwavering commitment to safety, craftsmanship, and quality is remarkable.”

The 2023 Progressive American Flat Track season will launch with the hugely anticipated return of the DAYTONA Short Track I & II at Daytona International Speedway on Thursday, March 9 and Friday, March 10.

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How to Watch:

FOX Sports and are the official homes for coverage of Progressive American Flat Track. For the 2023 season, all races will premiere in one-hour telecasts on FS1 during highly desirable weekend time slots. The complete schedule can be viewed at provides livestreaming coverage of every Progressive AFT round at

About Arai Helmet

Founded as a helmet maker on October 13th, 1950, Arai Helmet was the first manufacturer of 2-wheel helmets in Japan. As for the high level of protection for motorcycles, touring riders of course needed it and Arai Helmet also received overwhelming endorsement from racers using the helmet in severe conditions. Mr. Michio Arai was born in 1938 in Tokyo and took over the Arai family business in 1986 from his father, Mr. Hirotake Arai. See more at

About Progressive American Flat Track

Progressive American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on Progressive American Flat Track, please visit us on the web, like us on Facebook, follow us on Twitter, check us out on Instagram and catch all the Progressive American Flat Track racing action on FOX Sports.

Source: Progressive American Flat Track

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