Segway Powersports Joins Forces with Atturo Tires to Showcase Villain SxS at AIMExpo 2023

Segway Powersports Inc

MCKINNEY, TX – February 9, 2023 – (Motor Sports NewsWire) – As the flagship Segway Powersports offering, the highly anticipated 72” Villain SX10 WX will be on display at the AIMExpo for the very first time featuring the newly introduced Atturo Trail Blade X/T SXS Tires. A highly anticipated addition to the Segway lineup, the Villain is now available in two width options: 64 inches and 72 inches across three different model options.

The three different models include the 72-inch Villain SX10 WX as well as the 64-inch Villain SX10 X and Villain SX10 E. The range of models is available in up to four different color options, including the Segway signature Tensive Red, Dream Green, Innovative Gray, and Bold Black. The Segway Villain SX10 WX in Dream Green will be showcased in Atturo Tires booth #4099 at the 2023 AIMExpo on Feb 15th-17th in Las Vegas, NV.

“We are thrilled to be partnering with such an established company like Segway to showcase the new and exciting products we are each bringing to the market,” said Michael Mathis, President, Atturo Tire Corp. Atturo Tire is an established private tire brand that has focused on the SUV, Light Truck, and Muscle Car Segments of the market for over a decade. This past November, they officially announced their entry into the Powersports segment with two new tire models specifically for UTVs and Side-by-Sides. The Trail Blade BOSS SXS and Trail Blade X/T SXS are born from the same DNA and built to the same quality standards as their LT counterparts, featuring 8PR Steel Belted Construction, Integrated Rim Protection, and Race-Inspired Designs, all backed by their Industry First and Leading Trail HazardTM Protection.

Atturo didn’t stop when it came to making stylishly aggressive tires for the Powersports industry. They also disrupted the industry by launching their Industry First and Exclusive Trail HazardTM Program. The Atturo Trail HazardTM program will cover all Trail Blade SXS tires anywhere a consumer may go in their UTV or Side-By- Side. Atturo provides this protection at no additional charge to the consumer with every new Atturo Trail Blade SXS tire. Coverage applies to any surface – pavement, rocks, trails, sand, and open fields. Learn more at


Since 2012, Segway-Ninebot has been dedicated to leading the innovation of short- distance transportation and robotics. As a high-tech enterprise integrating R&D, manufacturing, sales, and service, Segway-Ninebot owns over 1,000 basic core patents in global industries which have been applied to products in multiple areas including innovative mobility, robotics, and the powersports industry. A subsidiary of the Segway- Ninebot Group, Segway Powersports shares the Segway mission, to infuse technology into innovative products that “simplify the movement of people and objects” and adhere to the motto “Fear No Place.”

For more info on Segway Powersports, visit their website, and follow them on social media @segwaypowersportsus.

Source: Segway Powersports

Segway Powersports