INDIANAPOLIS, IN – February 9, 2023 -(Motor Sports NewsWire) – NHRA officials announced today that Old World Industries (OWI), the parent company of PEAK and BlueDEF and one of the largest privately held companies competing in the automotive aftermarket, has been named the presenting sponsor of the Route 66 NHRA Nationals presented by PEAK Performance, which takes place May 19-21 at Chicago’s Route 66 Raceway.
OWI and NHRA have also entered into a multiyear agreement to extend its decade-long partnership with PEAK continuing as the Official Antifreeze of the NHRA and BlueDEF as the Official Diesel Exhaust Fluid of the NHRA.
After a three-year hiatus, the NHRA Camping World Drag Racing Series will make its highly-anticipated return to Chicago for the Route 66 NHRA Nationals presented by PEAK Performance. The fan-favorite event has seen countless historic NHRA moments over the years and the 2023 race promises to once again deliver action-packed, 11,000-horsepower, 330-mph excitement in NHRA’s return to Chicago and Route 66 Raceway.
“The NHRA fan is our core consumer for products manufactured under the PEAK and BlueDEF brands,” states Old World Industries Director of Sports Marketing, Brian Bohlander. “Without races at Route 66 Raceway in nearby Joliet, there’s been a void for the fans in our home market so it’s exciting to have the NHRA back in 2023 and hopefully for many more years to come.”
Headquartered in the Chicago suburb of Northbrook, OWI continues to be a leading manufacturer of popular automotive products under its PEAK and BlueDEF brands. The company has been a major sponsor in the NHRA for more than three decades, including as an official partner since the 2013 season. PEAK and BlueDEF will continue to be a highly-visible brand at every race on the NHRA Camping World Drag Racing tour with features throughout the NHRA on FOX broadcasts, including the popular “Did you know? Powered by PEAK” in-broadcast feature, as well as on social media.
OWI has also been a longtime sponsor of 16-time Funny Car champion John Force and his John Force Racing powerhouse of race cars, which include reigning Top Fuel world champ Brittany Force, multi-time Funny Car world champ Robert Hight and Top Fuel rising star Austin Prock.
“We are excited to continue our relationship with PEAK and BlueDEF,” said Brad Gerber, NHRA Vice President and Chief Development Officer. “They’ve been a supporter of the NHRA for more than a decade and OWI continues to be a great partner. Returning to their home track at Route 66 Raceway will be a definite highlight of the season we are all thrilled to return to Chicago.”
About OLD WORLD INDUSTRIES
Old World Industries is among the largest privately held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets around the world. Old World’s brands include a full line of PEAK® Performance Automotive Aftermarket Products including Antifreeze + Coolant, Washer Fluid, Lighting and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and Equipment; FINAL CHARGE® PRO-SERIES Heavy Duty Extended Life Coolant and Fleet Charge® SCA Precharged Heavy Duty Coolant. For more information, please visit www.owi.com.
About Camping World Holdings, Inc.
Camping World Holdings, Inc., headquartered in Lincolnshire, IL, (together with its subsidiaries) is America’s largest retailer of RVs and related products and services. Our vision is to build a long-term legacy business that makes RVing fun and easy, and our Camping World and Good Sam brands have been serving RV consumers since 1966. We strive to build long-term value for our customers, employees, and shareholders by combining a unique and comprehensive assortment of RV products and services with a national network of RV dealerships, service centers and customer support centers along with the industry’s most extensive online presence and a highly trained and knowledgeable team of associates serving our customers, the RV lifestyle, and the communities in which we operate. We also believe that our Good Sam organization and family of programs and services uniquely enable us to connect with our customers as stewards of the RV enthusiast community and the RV lifestyle. With RV sales and service locations in 42 states, Camping World has grown to become the prime destinations for everything RV. For more information, visit www.CampingWorld.com.
Headquartered in San Dimas, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 21 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, NHRA Pro Mod Drag Racing Series, Flexjet NHRA Factory Stock Showdown™ and Top Fuel Harley Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, TikTok and YouTube.
Source: National Hot Rod Association