AIMExpo 2023 Show Overview

2023 AIMExpo logo (678)

IRVINE, CA – December 20, 2022 – (Motor Sports NewsWire) – Open only to dealers and industry professionals, AIMExpo is North America’s powersports trade show supporting and growing the powersports industry. As a platform for brands, manufacturers, and distributors to launch new products and engage with dealers, media outlets and influencers, AIMExpo provides a gathering place for powersports to engage, learn about and discuss the important issues currently facing our industry, and take part in education opportunities that drive profitability.  All in one place, at one time!

Powersports generates over $40 billion US dollars in consumer spending each year. An industry of this size needs an annual place to learn, network and keep up to speed on current consumer trends. AIMExpo is that place.

221220 AIMExpo ed

AIMExpo Disruptive Thinking education is a combination of the MIC Symposium taking place on the show floor and AIMExpo Dealer Excellence class room sessions presented by McGraw Powersports.

AIMExpo Dealer Excellence presented by McGraw Powersports

Designed to cover a latitude of topics that will help drive profitability at the dealer level, seminars will range from day-to-day operations and latest marketing tactics to fostering a community around your dealership. The AIMExpo Dealer Excellence tracks will provide you with take-home ideas and inspiration you can implement now for immediate results.

MIC Symposium

The Motorcycle Industry Council’s Communication Symposium is designed to bring current information and economic forecasts, financial trends, and guidance for the future. Professional analysts and Economists will tell you what has been happening and what’s on the horizon, allowing you to better position your dealership and/or business for the future. The symposium sessions will take place throughout the show on the AIMExpo Disruptive Thinking stage.

Keynote Presentation

Keynote speeches are an integral part of our education lineup. Speakers that inspire and inform will be coming to address AIMExpo attendees. Line-up to be announced soon.

AIMExpo Industry Party powered by Tucker

Powersports is a hard working industry and you deserve a night off to celebrate with your peers. The AIMExpo Industry Party powered by Tucker is that night. Reconnect with industry friends, network with leadership and enjoy a night with your team… powered by Tucker Powersports.

221220 AIMExpo Dealer Recharge

Powered by SP Connect, the Dealer Recharge Zone will be centrally located on the show floor, where attendees can take a comfortable time out, charge devices and network at the show.

221220 AIMExpo Ebike

The e-bike market is growing fast. This additional category within powersports is set to grow from $49.7 billion in 2022 to $80.6 billion by 2027. To help support this growth and integration into the powersports industry, AIMExpo will have an e-bike pavilion with an indoor demo course where attendees can try the latest e-bike products from some of the biggest brands in the segment.

221220 AIMExpo New Product

New products are what drive our industry. To help highlight the latest products, AIMExpo will host a centralized place on the floor for new products – New Product Central. NPC will have some of the latest products on display as well as a new product presentation stage where participating brands can show and talk about their latest products with our New Product Host. All dealers and media are invited to attend these presentations.

221220 AIMExpo Business Center

All MIC members have COMPLIMENTARY access to the MIC Business Center, featuring:

  • Workstations with charging capabilities
  • Lounge area when you need a break
  • Access to laptops and printers
  • Use of private meeting rooms on the show floor (up to 8 ppl)
  • Complimentary beverage service (Tuesday afternoon through Friday)
  • Complimentary lunch (Wednesday through Friday)
  • Complimentary secure luggage storage

MIC Welcome Breakfast

For the first time ever, we are inviting all attendees to join the MIC and its data partners for breakfast and industry networking on the show floor.  The MIC Welcome Breakfast sponsored by Competitive Analytics, Consumer Research Solutions, S&P Global, SSI and MIC Bankcard takes place Thursday, February 16 from 8:15am – 9am outside the MIC Business Center.

221220 AIMExpo 4 Wheel

The four wheel and side-by-side category of powersports continues to grow. To highlight this growing segment, there will be a four wheel feature on the AIMExpo show floor that will showcase some of the latest products and vehicles in the category.

Not an exhibitor yet?

Click below to exhibit at the biggest and most important powersports trade show in North America:



AIMExpo, the premier powersports trade event, is produced by the Motorcycle Industry Council. MIC exists to preserve, protect, and promote motorcycling through government relations, communications, media relations, statistics and research, aftermarket programs, data communications standards, and involvement in technical and regulatory issues. As a not-for-profit national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers, and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories, and related services, and members of allied trades such as insurance, finance and investment companies, media companies, and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Keep up with the industry association on Twitter @followMICand at

Source: MIC Events

220601 AIMExpo 2023 banner