Dealernews Top 100 Women in Powersports presented at AIMExpo

LAS VEGAS, NV – January 20, 2022 – (Motor Sports NewsWire) – 30 years ago Dealernews magazine launched its Top 100 program to salute the outstanding achievements of North America’s powersports retailers. Today the Top 100 Women In Powersports were recognized at a luncheon held at AIMExpo, the industry’s trade show. Ranging from racers and dealers to OEMs and influencers, recognition for women in this industry is long overdue.

“We want to thank you for all you do to sustain and grow our industry; our sport; our lifestyle and our community,” says Dealernews magazine owner (and dealer) Bob Althoff. “Your impact, individually and collectively, is inspiring and vital to the future of powersports. It is our intention to not only recognize you, but to gather your collective contributions in permanent ways.”

To that end, Dealernews will continue to recognize excellence annually as well as feature many of your good works in monthly features… but that is just the beginning. Working in conjunction with the Lilly Project, Dealernews will permanently endow a 501(c) Foundation specifically to encourage women and girls to join our community of riders.

“We will also work to establish a Women In Powersports Hall Of Fame which will recognize in perpetuity the noteworthy lives of women like you,” adds Althoff.

Just as Dealernews has recognized the Top 100 dealers since 1992 the listings have always been alphabetical, not numerical. No “rankings” just honors for an underserved and vital component of the powersports industry. “Back in 2019 the Top 100 concept was extended to recognize industry leaders… then COVID came and we didn’t have a trade show to share the awards program at,” notes editor Robin Hartfiel.

“With the return of AIMExpo, we have the long overdue opportunity to uplift and unite the pioneering women in our industry. Since our awards program has always been about recognizing and honoring the people we respect the most, ‘Top 100’ has been the ultimate industry accolade for the past 30 years… and extending well into the future.”


Nicole Allen
Lori Armistead
Cam Arnold
Krys Brown
Joy Burgess
Nichole Cheza-Mees
Lynda Clarke Lahman
Alisa Clickenger
Leticia Cline
Kim Coleman Harrison
Daniela Colton
Carrie Coombs
Rita Coombs
Karen Davidson
Liz DiGennaro
Joanne Donn
Deb Drinan
Jen Dunstan
Jen Emde-Rose
Senator Joni Ernst
Beth Ernst
Debbie Evans
Mandie Fonteyn-Albert
Britney Gallegos
Chera Gibb
Jill Giglio
Jo (Linda) Giovana
Vicki Golden
Mercedes Gonzalez
Rachel Gutish
Tracy Harris
Maggie Hicks
Krystal Hess
Buffy Huffman
Joanna Kaczmarek
Liz Keener
Cinnamon Kernes
Amy Kerr Rodgers
Cyndy Knauss
Kim Knupp
Melissa Läufer
Jenny Lefferts
Laura Lemco
Joey Lindahl
Taylor Loethen
Loretta Lynn
Gina Marra
Dia Matteson
Mary McGee
Audrey Menarik
Whitney Meza
Kirsten Midura
Shelina Moreda
Lynn Nathan
Christa Neuhauser
Laurette Nicoll
Edel O’Sullivan
Britney Olsen
Jill Parham
Melissa Paris
Breeann Poland
Brandy Richards
Deanne Roach
Angelle Sampey
Summer Sands Hoover
Lindsey Scheltema
Sarah Schilke
Genevieve Schmitt
Gin Shear
Erin Sills
Sue Slate
Cris Sommer-Simmons
Kathy Sommervold
Lindsay Stanley
Marilyn Stemp
Brenda Stiehl
Tricia Szulewski
Porsche Taylor
Shayna Texter
Valerie Thompson
Sofi Tsingos
Tigra Tsujikawa
Jean Turner
Anya Violet
Corry Weller
Toni Woodruff
Gail Worth
Andria Yu
Caron Zora-Hertzog
Her Two Wheels
Momma Dee


From 1965 to 2015 Dealernews played a critical role in the health of our industry. The magazine was where Dealers learned of best practices, explored important issues and participated in the Top 100 Awards recognizing retail excellence. Dealernews has been an industry advocate and a repository for information for the past 50 years… and now it is back.


In May 2016, former Top 100 Dealer Bob Althoff purchased Dealernews — including its print and online archives, digital assets and Top 100 Dealer Awards program from former publisher UBM Advanstar. This ensured Dealernews’ future would now be in the Dealers’ hands.


Dealernews works closely with Dealers across North America to examine the issue and challenges facing the industry. Research and analysis, professional mentoring, thought leaders, columnists, news updates and new product announcements are all tailored to the Dealers’ requests. Profiles of their peers and sharing of best practices are the pillars of the magazine to help the entire industry succeed.


“The new Dealernews is an information consultancy for the powersports retail network. Together, we can position Dealernews for the future and breathe life into our industry!” — Bob Althoff, World’s Luckiest Man

Source: Dealernews

Dealernews banner