MENTOR, OH – November 11, 2021 – (Motor Sports NewsWire) – ProX Racing Parts, the global leader in performance replacement components for the powersports industry in Off-Road, ATV, UTV, Snowmobile, Personal Watercraft, Outboard Marine, and other markets will roll out a newly created Minimum Advertised Price (MAP) Policy effective January 1st, 2022.
As a pillar of the performance replacement products industry, ProX’s priority is protecting its established, 40-year history and future of supplying the finest products to its valued distributors, dealers, retailers and ultimately end users. As a necessary strategy to protect the integrity of the ProX brand and its partners, a comprehensive MAP policy is essential to protect all sales channels.
Adherence to this MAP Policy will protect the credibility of the brand and preserve its reputation for providing customers with high-value, quality performance products. The MAP Policy will reinforce ProX and its resellers’ strong technical and after-sales support and will play a key role in ProX achieving its goal of creating a fair and level playing field for all retailers, protecting dealers and distributors, and increasing ProX’s competitiveness in the marketplace.
“The newly created MAP Policy is a vital component in protecting the ProX Brand and creating a fair field of play for all of valued distributors, dealers, retailers and resellers,” said Scott Highland, Director of Marketing and Powersports for Race Winning Brands, ProX parent company. “At the same time, this industry-standard policy will bring ProX in line with many of our counterparts across the powersports industry. This is an important initiative for ProX, and we look forward to working with everyone involved to make sure it’s a clear and friendly policy to navigate.”
The MAP policy will apply to all ProX distributors, dealers, resellers, and retailers in both traditional and internet-based sales outlets. Additional information and resources regarding the ProX MAP Policy can be found at Blog.Pro-X.com/MAP.
ProX Racing Parts supplies performance replacement parts and products which meet or exceed OEM specifications and standards for dirt bikes, ATVs, personal watercraft, snowmobiles, sport bikes and scooters. Founded in 1975 and headquartered near Amsterdam in The Netherlands, ProX is distributed around the globe. ProX specializes in high-quality internal engine components such as pistons, connecting rods, crankshafts and valves, but continues to expand its range and develop product lines for applications outside the engine. ProX stocks over 9,000 part numbers segmented over more than 60 different product groups. For more information, log on to www.pro-x.com.
Source: ProX Racing Parts