Powersports Industry Associations Adds Strategic Talent to Leadership Team

Lisa Delaney joins as Membership Manager, Eli Ralston to Lead Information Technology

IRVINE, CA – August 5, 2021 – (Motor Sports NewsWire) – The Motorcycle Industry Council, the Motorcycle Safety Foundation, the Specialty Vehicle Institute of America, and the Recreational Off Highway Vehicle Association hired Lisa Delaney to lead the associations’ membership division and Eli Ralston to oversee information technology at the organizations.

Lisa Delaney

 “As the associations continue to expand the services we provide our members, we need strong talent to round out our leadership team,” said Erik Pritchard, president and chief executive officer of the associations. “Lisa and Eli bring the right mix of expertise, experience, and passion for service that will make them invaluable members of the team.

As membership manager, Delaney will be reaching out to more powersports companies to help grow the industry. Delaney brings 25 years of experience to the associations and has worked with numerous powersports and automotive companies, including Honda, Kawasaki, KTM, Suzuki, and Yamaha.

Eli Ralston

 “I’m incredibly excited to help recruit new members to the MIC and look forward to working with the team to bring even more value to our membership,” Delaney said.

Ralston, director of information technology, will put his decades of technical expertise in system development and application services to use. He will help ensure enhanced data security at the associations, and he will help create a better experience for members and the general public who interact with the associations’ websites.

“Websites and applications need to be easy to use and secure,” said Ralston. “I’m eager to create better user experiences that also bring a strong level of confidence in our ability to protect user data.”

These hires come on the heels of the MIC announcing Cinnamon Kernes as vice president of market expansion, the industry’s most robust marketing initiative to get more riders, riding more. Ride With Us, is the powersports industry’s first multifaceted market expansion program, launched by the MIC earlier this summer. As a part of the Ride With Us program, the MIC is delivering, 45-minute first-ride experiences for people who have never ridden a motorcycle before at IMS shows across the country. Additional elements of the program will be announced this summer.

ABOUT THE MOTORCYCLE INDUSTRY COUNCIL

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere.

Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on Twitter @followMIC, online at MIC.org, and through the weekly MIC RideReport.

ABOUT THE MOTORCYCLE SAFETY FOUNDATION

The Motorcycle Safety Foundation promotes safety through rider training and education, operator licensing tests, and public information programs. The MSF works with the federal government, state agencies, the military, and others to offer training for all skill levels so riders can enjoy a lifetime of safe, responsible motorcycling. Standards established by the MSF have been recognized worldwide since 1973.

The MSF is a not-for-profit organization endorsed by American Honda Motor Co., Inc.; BMW Motorrad USA; BRP, Inc.; Harley-Davidson Motor Company, Inc.; Indian Motorcycle; Kawasaki Motors Corp., U.S.A.; KTM North America, Inc.; Suzuki Motor of America, Inc.; Triumph Motorcycles America; and Yamaha Motor Corporation, U.S.A. For safety information or to enroll in an MSF Basic RiderCourse near you, or to learn more about the many other MSF course offerings, visit MSF-USA.org or call (800) 446-9227. Follow @msf__usa to keep up with the MSF on Twitter and Instagram.

ABOUT THE Specialty Vehicle Institute of America

The Specialty Vehicle Institute of America is the not-for-profit national industry association promoting the safe and responsible use of all-terrain vehicles (ATVs) through rider training, public awareness campaigns, and state legislation. Additionally, SVIA works to preserve access to off-road riding areas and expand riding opportunities. Accredited by the American National Standards Institute (ANSI), SVIA develops standards for the equipment, configuration, and performance requirements of ATVs. Based in Irvine, Calif., SVIA is sponsored by American Honda Motor Co., Inc.; BRP, Inc.; CFMOTO Powersports, Inc.; Kawasaki Motors Corp., U.S.A.; KYMCO USA, Inc.; Polaris Inc.; Suzuki Motor U.S.A. LLC,  Textron Specialized Vehicles; and Yamaha Motor Corporation, U.S.A.. Visit SVIA online at svia.org. For safety information or to enroll in the ATV RiderCourse nearest you, visit atvsafety.org, or call (800) 887-2887.

About the Recreational Off-Highway Vehicle Association

The Recreational Off-Highway Vehicle Association is the not-for-profit national industry association promoting safe and responsible use of ROVs (also called side-by-sides or UTVs). Accredited by the American National Standards Institute, ROHVA develops standards for the equipment, configuration, and performance requirements of ROVs.

Based in Irvine, Calif., ROHVA is sponsored by American Honda Motor Co., Inc.: BRP, Inc.; Kawasaki Motors Corp., U.S.A.; Mahindra Vehicle Sales and Services, Inc.; Polaris Inc.; Textron Specialized Vehicles; and Yamaha Motor Corporation, U.S.A. For safety information or to enroll in the ROV Basic DriverCourse nearest you, visit ROHVA.org or call +1.866.267.2751.

Source: Motorcycle Industry Council

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