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GLENDORA, CA – March 25, 2021 – (Motor Sports NewsWire) – NHRA has partnered with Keyscaper for a collection of NHRA-branded electronic accessories. The licensing partnership was secured by JRL Group, NHRA’s licensing agency.
Diehard race fans will now be able to proudly show off their passion for NHRA Drag Racing with a wide selection of cellphone cases, chargers, keyboards, and more. With something for fans of all ages, the initial launch of the collection will include four designs: the iconic NHRA logo, known and beloved by all fans; NHRA Originals, a style that taps into the vintage, nostalgic feel of the brand; Hot Rod, which takes a more contemporary spin; and Game Face, a raw and gritty take on the sport’s trademark elements of speed and power.
Racing aficionados can rest easy knowing all products are fully-functional and useful in their everyday lives. Cell phone cases are available for both iPhone and Galaxy models, and wireless USB chargers that can be slipped into bags or set up in cars make it easy to charge devices on the go, and in style.
The NHRA Licensing Program continues to expand focusing on lifestyle products such as apparel and accessories, home décor, as well as items for the garage for the auto enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.
The new NHRA collection can be purchased via the Keyscapers website.
About JRL GROUP, INC.
Founded in 1999, JRL Group has been connecting brands with consumers through innovative strategic partnerships. JRL Group is a full-service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has successfully extended brands globally and handles all aspects of client licensing programs including strategic planning, contract negotiations, product development, royalty management, and overall program management. JRL Group represents a broad range of clients in automotive, electronics, food, hardware, housewares, publishing, and sports. JRL Group is headquartered in Deerfield, Illinois. www.jrlgroup.com.
About NHRA
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 22 national events featuring the NHRA Camping World Drag Racing Series, NHRA Lucas Oil Drag Racing Series, E3 Spark Plugs Pro Mod Drag Racing Series presented by J&A Service, SAM Tech.edu Factory Stock Showdown and Mickey Thompson Tires Top Fuel Harley Series. Twice a year, NHRA hosts a ‘race-within-a-race,’ during the JEGS Allstars and Mickey Thompson Tires Pro Bike Battle specialty competitions. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style. NHRA also offers the NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. With over 120 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter. and YouTube.
Source: National Hot Rod Association
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