SPARKS, MD – January 15, 2021 – (Motor Sports NewsWire) – GEARWRENCH has increased its racing program dramatically over the past five years, driving a deeper connection not just with racing fans but with those who build, maintain, repair and race. GEARWRENCH is proud to expand that racing program in 2021 with both Monster Energy Supercross and the Monster Energy Kawasaki race team.
The series sponsorship makes GEARWRENCH the Official and Exclusive Mechanics Hand Tool and Storage Sponsor for 10 of the 17 races this year, starting with Saturday’s season opener in Houston.
“It’s not just about the races. It’s the lifestyle and the passion that is shared on and off the track that makes this a great fit,” said Rena Fiorello, Director of Brand Management for GEARWRENCH. “People who follow this sport value the relationship between success and the tools it takes to get there. We’ve seen phenomenal growth and engagement in recent years with our racing programs and partnering with Monster Energy Supercross—the highest-profile off-road racing series on the planet—is the next evolution of that.”
Meanwhile, GEARWRENCH will team up with the No. 1-ranked Monster Energy Kawasaki race team, featuring reigning Supercross champion and three-time AMA Pro Motocross champion Eli Tomac, and teammate Adam Cianciarulo returning for his sophomore year in the premier class after an impressive rookie season.
“We are very excited to enter into a partnership with GEARWRENCH,” said Dan Fahie, Senior Manager of Racing with Monster Energy Kawasaki. “When it comes to racing Supercross and Motocross at the professional level, we cannot take any shortcuts and we only use the best products to ensure our Kawasaki motorcycles and riders have the best resources to compete for championships. GEARWRENCH provides our team with premium tools that will help put our team in a position to succeed.”
The GEARWRENCH racing program also includes NASCAR with Chip Ganassi Racing and driver Kurt Busch and Formula Drift with driver “Rad” Dan Burkett.
For more information, visit SupercrossLIVE.com, the official website of Monster Energy Supercross, or follow via social channels:
GEARWRENCH is a premier hand tool brand from Apex Tool Group. Since the launch of the original five-degree ratcheting wrench, the GEARWRENCH brand has led the industry with breakthroughs in pass-thru ratchets, sockets, screw/nut drivers, pliers, and specialty tools. For more information, visit www.gearwrench.com.
About Monster Energy Supercross:
Monster Energy AMA Supercross, an FIM World Championship, is the most competitive and highest-profile off-road motorcycle racing championship on the planet. Founded in America and sanctioned by the American Motorcyclist Association (AMA) in 1974, Supercross is currently co-sanctioned by the Federation Internationale de Motocyclisme (FIM), the official global governing body for motorcycle racing, thus making it a formal World Championship. Over 17 weeks and a million-dollar All-Star Race, Supercross attracts some of the largest and most impressive crowds inside the most recognizable and prestigious stadiums in North America to race in front of nearly one million live fans and broadcast to millions more worldwide. For more information, visit SupercrossLIVE.com.
About Feld Entertainment, Inc.:
Feld Entertainment® is the worldwide leader in producing and presenting live family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience and Jurassic World Live Tour. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.
Source: Feld Entertainment, Inc.