LA PALMA, CA – October 9, 2020 – (Motor Sports NewsWire) – Powerhouse Brands, comprised of Performance Machine, Progressive Suspension and Burly Brand will move its operations from La Palma, California to a new, state of the art facility in Cerritos, California.
The move to the new company headquarters will support a 44% increase in the number of employees and will allow for the addition of a full second shift.
“It’s a short ride from La Palma to Cerritos, but it will have a huge impact on Performance Machine, Progressive Suspension and Burly Brand,” said company CEO and President Chris Lindstrom. “Our new facility presents an opportunity for us to re-engineer our design, manufacturing and distribution processes which will result in improved efficiency and increased production capacity. This will be a big win for our customers in improved delivery time”
The new facility offers several features that improve design, testing, production, shipping and employee experience.
- Quality Lab size increased by 27% with improved testing capabilities
- New research and design labs and an engineering lab that is 20% larger than current facility
- Enhanced testing capabilities with In-house wheel testing, brake system testing and In-house suspension testing
- In-house polishing department to ensure high quality product finishes
- In-house assembly and packaging using the latest technology and automation
- Warehouse space increased by 70% to provide better order fill rate
- Updated offices to support employee collaboration
- Automatic touchless doors in main paths of employee travel
“With demand surging in 2020, we are preparing for continued growth in the custom motorcycle business,” Lindstrom continued. ” Dealers are seeing a tremendous increase in the sales of used motorcycles. That is ideal for us as our custom wheels, brake systems, controls, accessories, and suspension products are all great items to purchase to personalized and enhance a rider’s experience.”
The move will begin later this year after the new location is completed by A.R Mays Construction. Powerhouse Brands expects to have the move completed in Q1 2021.
About Performance Machine
For the past 50 years, Performance Machine has been an industry leader in design and manufacturing forged billet wheels and high-performance brakes systems. Since its inception, PM has expanded its product offering to include highly-styled accessories like air intake systems, hand controls and foot controls. The organization continues to provide products to custom bike builders and racers through a network of the finest powersports distributors and dealers around the world.
About Progressive Suspension
Progressive Suspension is the powersports industry leader in performance suspension for a wide range of motorcycle brands and is the largest manufacturer of V-Twin motorcycle suspension
About Burly Brand
Burly Brand is the industry’s go-to source for great custom motorcycle accessories. Offering a full range of products from handlebars, cable/line kits, fairings, air cleaners and luggage.
The new 54,000 square foot facility is located at 16121 Carmenita Rd. Cerritos, CA with convenient access to the I-5 and CA-91 freeways.
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Source: Powerhouse Brands