New Agreement Provides NHRA its Biggest Television Platform
in the Sport’s History
GLENDORA, CA – September 17, 2020 – (Motor Sports NewsWire) – The National Hot Rod Association and FOX Sports have announced a multi-year extension of their agreement to telecast all NHRA Mello Yello Drag Racing series competitions across FOX, FS1 and FS2 well into this decade. Terms of the agreement were not disclosed.
“FOX is thrilled to extend our relationship with the NHRA as we enhance our coverage for drag racing fans,” said Mark Silverman, President, National Networks, FOX Sports. “The NHRA on FOX has achieved record audiences for the sport, and we look forward to working with the NHRA to continue to expand the audience and grow the sport beyond the middle of this decade.”
The NHRA and FOX relationship began in 2016. The updated deal will see NHRA and FOX Sports continue collaboration in the production and telecasting of NHRA competition in the United States and Canada, including expanded coverage on the FOX broadcast network and FS1, an NFL adjacent event, and five hours of Finals coverage at the NHRA U.S. Nationals over Labor Day Weekend each year.
“The FOX broadcast team understands motorsports and consistently delivers an incredible production to racing fans across the globe,” said Glen Cromwell, President of the NHRA. “With expanded coverage on the Fox broadcast network and FS1, and an NFL adjacent event, we think we’ll not only bring our fans the drag racing coverage they expect but also ignite entirely new NHRA fans over the next years.”
The multi-year extension continues FOX carriage of the NHRA Mello Yello Drag Racing Series, Lucas Oil Sportsman, and E3 Spark Plugs Pro Mod Series on FS1 and FS2 and multiple encore telecasts of all events designed to enable motorsports fans to watch the NHRA at their convenience. The NHRA and FOX will each market advertisements in NHRA programming to NHRA national sponsors, race sponsors, and other advertisers.
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform, Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture business Big Ten Network, a licensing and commercial relationship with The Stars Group that created the FOX Bet sports betting platform and the FOX Sports Super 6 free-to-play game, and a licensing agreement that established the FOX Sports Radio Network.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and E3 Spark NHRA Plugs Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. NHRA’s Youth and Education Services (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
Source: National Hot Rod Association