DAYTONA BEACH, FL – August 18, 2020 – (Motor Sports NewsWire) – American Flat Track is pleased to announce that its season-opener Volusia Half-Mile presented by Russ Brown Motorcycle Attorneys featured increases in viewership, setting the tone for a record-breaking season.
Preliminary numbers from Volusia Half-Mile on NBCSN as reported by Nielsen:
- Largest single-show audience to ever watch American Flat Track with a quarter-hour peak of 266,000 viewers.
- 184,000 households watched American Flat Track, a 133% increase over 2019 season opener.
- 218,000 viewers tuned in, a 114% over 2019 season opener
- There was a 10-fold increase in the number of viewers in the key 18-34 demographic.
With the highly-anticipated return of the fan favorite Indy Mile event, and as a doubleheader no less, it seems that American Flat Track has only scratched the surface of its potential for growth in 2020.
The Indy Mile doubleheader event running August 21 and August 22 at the Indiana State Fairgrounds and Event Center will air on NBCSN. The Indy Mile I airs on Thursday, August 27, starting at 1:00 a.m ET/10:00 p.m. PT, with the Indy Mile II to follow on Saturday, August 29, at 12:00 a.m. ET/9:00 p.m. PT. The telecasts will include exclusive features, cutting-edge aerial drone and onboard footage, and the expert commentary of AFT legend Chris Carr.
Tickets for the Indy Mile doubleheader at Indiana State Fairgrounds and Event Center on Friday, August 21 and Saturday, August 22 are still available, but going fast. Secure your seats for AFT’s return to this legendary venue by reserving your tickets today at: https://store.americanflattrack.com/ebooking/ticket/view/id/3177/#selectTickets.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
Source: American Flat Track