DAYTONA BEACH, FL – February 18, 2020 – (Motor Sports NewsWire) – American Flat Track and American Honda Motor Co. proudly announce a renewal of the official partnership between the powersports industry leader and AFT that will introduce an expansion of its Honda Talon experiential program at all rounds of the 2020 season.
In 2019, American Honda partnered with AFT to bring Honda’s revolutionary sport side-by-side to AFT fans across the country, and the Talon was named the Official Sport Side-by-Side of American Flat Track.
As part of the unique Honda Talon Flat Track Experience, VIP guests and members of the media were given full-speed rides around AFT’s racetracks to demonstrate the Talon’s power and maneuverability. Additionally, the vehicle assisted in the conditioning of certain racetracks as part of the evolution of AFT’s track-prep efforts.
The Honda Talon Flat Track Experience will expand for 2020 with a Friday pre-race activation aimed to garner more exposure for both American Honda and AFT. Local media will be invited to experience the thrill of flat track racing via the latest-generation four-seat Honda Talon 1000X-4.
Furthermore, excitement about American Honda’s AFT involvement is rising following the recent announcement of TT king Henry Wiles joining the Honda family for 2020 AFT Singles competition. Wiles has signed with Richie Morris Racing and will campaign an American Honda-backed CRF450R in what will surely be an aggressive championship hunt.
With 2020 Red Rider Rewards contingency offerings from American Honda totaling over $104,000—$20,000 more than 2019—AFT fans can look forward to seeing even more athletes choosing to Ride Red in the upcoming season of American Flat Track.
“The Honda Talon is an exciting entry into the side-by-side market and AFT is proud to partner with Honda to showcase its capabilities in our series,” said Michael Lock, CEO of American Flat Track. “Honda’s support for AFT, with the Talon and their partnership with RMR and Henry Wiles, represents their biggest commitment to AFT since the days of Bubba Shobert and Ricky Graham and we are looking forward to seeing how the 2020 season develops.”
“The Honda Talon Flat Track Experience has been a fun way to give people a firsthand flat track thrill, while also letting them experience the performance of Honda’s Talon side-by-side,” said Chris Cox, American Honda’s Manager of Experiential Marketing/Public Relations. “Between the program’s expansion and Henry Wiles joining Richie Morris Racing, we can’t wait for the 2020 AFT season to get started,”
ABOUT AMERICAN HONDA
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda’s Powersports Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.
ABOUT AMERICAN FLAT TRACK
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events with TrackPass on NBC Sports Gold and catch all the American Flat Track racing action on NBCSN.
Source: American Honda Motor Co., Inc.