MotoAmerica Hires Event Director For Superbikes At The Brickyard

MotoAmerica logo

Eric Rowles Will Oversee Local Relations And Community Engagement In Indy

IRVINE, CA – February 5, 2020 – (Motor Sports NewsWire) –  MotoAmerica is proud to announce that it has contracted Eric Rowles, the CEO and founder of Rowles Event Services, as Event Director for the Superbikes at the Brickyard event at Indianapolis Motor Speedway, August 21-23.

MotoAmerica has hired Eric Rowles as Event Director for the Superbikes at the Brickyard event at Indianapolis Motor Speedway

MotoAmerica has hired Eric Rowles as Event Director for the Superbikes at the Brickyard event at Indianapolis Motor Speedway.

Rowles will oversee local partnership relations and community engagement for MotoAmerica as it introduces the new event to Indianapolis. Rowles has nearly 20 years of experience producing some of the nation’s largest and most diverse events and programs.

Rowles most recently served as the Vice President of Operations for the Indianapolis-based 500 Festival, where he oversaw the production of nearly 50 events and programs annually, including one of the nation’s largest half marathons, the OneAmerica 500 Festival Mini-Marathon, and the nation’s third largest parade, the IPL 500 Festival Parade.

“We know it’s going to be a great benefit in having Eric on our team to help with our event at the Brickyard,” said MotoAmerica President Wayne Rainey. “Having someone who knows the local market and community as well as he does is going to bode well for us and the Superbikes at the Brickyard event. We have big plans for our return to Indy and Eric will be playing a big role in those plans.”

“Playing a part of MotoAmerica’s return to the Indianapolis Motor Speedway is an amazing opportunity and I am looking forward to taking on the role of Event Director,” Rowles said. “The history of motorcycle racing at IMS goes back to this historic venue’s creation and getting the chance to re-introduce Superbike racing to the Racing Capital of the World is like a dream come true. The incredible growth of the MotoAmerica series over the past few years has been wonderful to observe, and the Superbikes at the Brickyard event couldn’t come to Indianapolis at a better time. Indy is known for producing amazing large-scale events and come August 2020, we’ll be treated to an event like none other at a venue like none other.”

Before his time with the 500 Festival, Rowles was the Senior Director of Operations for The Promotion Company/Family Events, Inc., an Indianapolis-based event production company specializing in a series of nationally recognized enthusiast events. In his time with Family Events, he oversaw event production and logistics for approximately 40 events annually, including the 4 Wheel Jamboree Series, Street Machine Nationals, Monster Truck Nationals, and many more.

To purchase tickets for the Superbikes at the Brickyard event or any of the 10 rounds in the 2020 MotoAmerica Series, visit

2020 MotoAmerica Series

April 3-5 Circuit of the Americas, Austin, Texas
April 17-19 Michelin Raceway Road Atlanta, Braselton, Georgia
May 1-3 Virginia International Raceway, Alton, Virginia
May 29-31 Road America, Elkhart Lake, Wisconsin
June 26-28 The Ridge Motorsports Park, Shelton, Washington
July 10-12 WeatherTech Raceway Laguna Seca, Monterey, California
August 7-9 Pittsburgh International Race Complex, Wampum, Pennsylvania
August 21-23 Indianapolis Motor Speedway, Indianapolis, Indiana
September 11-13 New Jersey Motorsports Park, Millville, New Jersey
September 18-20 Barber Motorsports Park, Birmingham, Alabama

About MotoAmerica

MotoAmerica is the North American road racing series created in 2014 that is home to the AMA Superbike Championship. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that includes three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey, ex-racer and former manager of Team Roberts Chuck Aksland, motorsports marketing executive Terry Karges, and businessman Richard Varner. For more information on MotoAmerica, visit Also make sure to follow MotoAmerica on Twitter, Facebook and Instagram.

Source: MotoAmerica

motoamerica logo