Tucker Powersports Announces TuckerU Powered by Brandecation


FORT WORTH, TX – January 22, 2020 – (Motor Sports NewsWire) – Tucker Powersports has invested in education to continue bringing value to their 8,500+ dealers. Through a strategic partnership with Brandecation, Tucker Powersports is proud to announce the launch of Tucker University.

“Our dealers tell us education is critical,” stated Taz Sobotka, Senior Director of Marketing for Tucker. “They tell us consumers are more educated than ever when they walk through their door, so it’s our responsibility to help educate the dealer staff. We’re proud to launch TuckerU to help do just that.”

Tucker Powersports Announces TuckerU Powered by Brandecation

For brand partners choosing to join Tucker University, it means direct access to the Tucker 150+ person sales team and over 8,500 dealers. Users of the TuckerU platform learn, test, and retain specialized product information at their own pace. TuckerU provides direct access to training courses and certifications in one convenient location, 24 hours a day, 7 days a week, 365 days a year.

“We’re excited about this new partnership,” said Rich Maychrich, CEO of Brandecation. “It’s amazing to see the number of brands coming to us knowing they can get plugged into TuckerU. They value the attention of 150+ salespeople and 8,500+ dealers. So, this strategic partnership is a win-win for everyone.”

TuckerU includes valuable brand and product knowledge on powerful brands distributed to powersports dealers across the nation. TuckerU also includes custom training modules on retailing, merchandising, marketing, and other areas. Each of the training courses come with testing and a certification process. Brands currently enrolled in TuckerU include Arai, Metzeler, Bikemaster, QuadBoss, DragonFire Racing, Twin Power, ProTaper, Speed and Strength, and Answer Racing, with more to follow.

“Our goal with this platform is to help our dealers and field sales team have a centralized place to go for education. This is an area of focus in bringing value to our customers,” says Sobotka.

Brands interested in becoming a Tucker University Brand Training Partner can call 833-326-1202, or send an email to tucker@brandecation.com.

About Tucker Powersports

Delivering some of the most influential brands in powersports, Tucker is a leading supplier to powersports retailers across the nation. Tucker offers tens of thousands of products from the powerhouse brands that today’s powersports dealers and enthusiasts ask for by name. With over 52 years of experience, knowledgeable staff of trained professionals, and focus on superior customer support, Tucker aims to deliver the excitement of powersports to dealers and enthusiasts alike. www.tucker.com

About Brandecation

Founded in 2014, Brandecation’s mission is to provide a web-based training solution for professionals and enthusiasts, where they can engage in an immersive and educational manner. Free from the limits of a classroom, the Brandecation solution allows businesses to provide education to the desired users regardless of geographical location. The Brandecation approach consists of providing targeted information through a proprietary platform with excellent accessibility. The platform’s intuitive design eliminates the learning curve leading to greater user involvement and retention. The Brandecation analytic package provides detailed information on various performance metrics providing comprehensive data and return on your objective. www.brandecation.com

Source: Tucker Powersports

tucker logo digital