Ducati Scrambler at EICMA 2019 with a new version and two original concepts

• World preview of the new Ducati Scrambler Icon Dark launched at Ducati World Première 2020
• On show also two new Ducati Scrambler concepts named “Motard” and “DesertX”, designed by the Ducati Scrambler Brand Unit and manufactured by Centro Stile Ducati
• Live music and a captivating atmosphere in the Ducati Scrambler Land of Joy at Hall 15, booth N20

MILAN, ITALY – November 10, 2019 – (Motor Sports NewsWire) – The 77th edition of EICMA, the International Motorcycle Exhibition, is now in full swing: every year, enthusiasts and operators gather here from all over the world for a preview of trends and models for the new season.

The latest releases, concept bikes, live music and a captivating atmosphere: all available from the Ducati Scrambler Land of Joy in Hall 15, booth N20. The highlights of the “yellow” area are without any doubt the two new concepts designed by the Ducati Scrambler Brand Unit and manufactured by Centro Stile Ducati, presented to world fans for the first time here at EICMA – a testimony to free expression and customisation as the brand core values.

The “Motard” concept is a stylistic evolution of the Ducati Scrambler 800. Inspired by the supermotards of the 1980s, it is a race-style offshoot of the Ducati Scrambler Desert Sled. It comes with slick tyres with SCR grooves for road use. The front number plate is shaped like the iconic Scrambler headlight. The new brushed sheet metal tank is located under two covers that enhance its teardrop shape.

The other Ducati Scrambler evolution model is called “DesertX” and was inspired by the iconic racing models of the 1990s’ rally raids such as the Paris-Dakar. Its retro-tech, functional style, combined with clean design lines, makes this a timeless, evergreen concept.

The new Ducati Scrambler version is also in the spotlight at EICMA – designed to ideally reflect the essential nature of this iconic motorcycle: two wheels, wide handlebars, a straightforward engine design and lots of fun. Named Ducati Scrambler Icon Dark, it is the entry-level model to the “800” range. Featuring a characteristic “Matt Black” colour tank and mudguards, this model is the perfect starting point for creating personalised vehicles, choosing from the many original accessories available in the Scrambler world.

The Ducati Scrambler Icon Dark joins the Ducati Scrambler Icon and the Full Throttle, Desert Sled and Café Racer versions. The Ducati Scrambler 800 and 1100 ranges will be on display at EICMA 2019 with all models fitted with accessories from the original line and the two “Motard” and “DesertX” concepts.

The complete press kit with all the photos and detailed information about the new Ducati Model Year 2020 products is available on mediahouse.ducati.com.

About Ducati:

Additional information about Ducati, including participating dealers and availability can be found at www.ducati.com.

Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG.

Founded in 1926, since 1946 Ducati has been producing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. Situated in Bologna, the factory is located in the Borgo Panigale district. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, and Superbike. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.

Source: Ducati Motor Holding SpA

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