SAN ANTONIO, TX, USA – June 20, 2019 – (Motor Sports Newswire) – VP Racing Fuels, Inc., innovators in fuel performance and the fastest growing name in branded c-store and gasoline stations, is proud to announce the grand opening of their first location in La Paz, Baja California Sur, Mexico, which took place last weekend.
“At VP we’re accustomed to winning races and making news in the performance world,” said Alan Cerwick, VP’s President and CEO. “But this first store in Baja is a huge development for us in our drive to dominate in that arm of our business development.”
VP has dominated off-road racing in Baja and across North America for decades, and Cerwick’s plan for bringing the popular VP brand to the street through the rapid expansion of branded locations is ahead of schedule and with many other locations planned for the very near future.
“We’re known for fueling the passion of racers, enthusiasts, and consumers,” continued Cerwick. “Everything we do is aimed at offering something new and better to our customers. For business owners, the VP Branding Program can significantly improve their bottom line’s performance, which results in a win-win for everyone.”
Felix Diaz Alvarez, VP station co-owner stated, “We are so happy because of the huge opportunity we have with VP Racing Fuels. We are extremely proud of being the very first VP gas station in Mexico. Our people deserve high-quality fuels, and that’s the reason we chose this brand. In our province, there are a lot of people who love racing, so they are happy about having this wonderful station which delivers the fuel they desire.”
“The big opening was wonderful, like a very big family party,” added VP station co-owner Manlio Fabio Diaz Alvarez. “Everyone was happy at the opening, and now they will be much happier in the near future because we will open more VP Racing Fuels gas stations all over our long main highway… I mean all the Baja Peninsula!!”
For more information about VP and its products for distributors, c-store operators, racers, enthusiasts, and general consumers visit vpracingfuels.com.
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, Blancpain GT World Challenge America, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars, Late Models, DIRTcar, PDRA, SCORE, Best In The Desert, ARA, and USAC among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across North America are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™, VP Racing POWERWASH™ car wash systems, VP Appearance, and VP TANK GUARDIAN™ product lines. More information is available online at VPRacingFuels.com.
Source: VP Racing Fuels, Inc.