GLENDORA, CA – February 27, 2019 – (Motor Sports Newswire) – NHRA officials announced today that Arby’s will be the title sponsor of the NHRA Mello Yello Drag Racing Series race at Atlanta Dragway. The 39th annual Arby’s NHRA Southern Nationals takes place May 3-5 at the track just outside of Atlanta.
Founded in 1964, Arby’s is headquartered in Atlanta and is the second-largest sandwich brand in the world. Arby’s has more than 3,300 restaurants in seven countries and is part of Inspire Brands, a multi-brand company that includes a portfolio of more than 8,300 restaurants.
“We look forward to being involved with the NHRA Mello Yello Drag Racing Series,” said Jim Taylor, Arby’s Chief Marketing Officer. “The power and the intense racing action is the best in the country, and we are proud to have this race as well as its passionate fanbase here in our backyard.”
The annual spring race at Georgia’s House of Speed is one of the long-established events on the NHRA Mello Yello Drag Racing Series circuit and the Arby’s NHRA Southern Nationals serves as the seventh of 24 races during the 2019 season. The race has provided incredible moments and amazing thrills for nearly four decades. Leah Pritchett (Top Fuel), Courtney Force (Funny Car) and Eddie Krawiec (Pro Stock Motorcycle) are the defending winners of this race which will be televised on FOX Sports 1.
“We are extremely excited to have Arby’s as our title sponsor for our annual event at Atlanta Dragway,” said NHRA vice president and chief development officer Brad Gerber. “It’s tremendously pleasing to partner with a large Atlanta-based company like Arby’s for this longstanding race, which has built a huge fan following in the area over the past 30-plus years.”
All the top stars in Top Fuel, Funny Car and Pro Stock Motorcycle will again battle for the coveted Wally trophy at the Arby’s NHRA Southern Nationals. Mello Yello Drag Racing Series qualifying will feature two rounds on Friday, May 3 and the final two rounds of qualifying on Saturday, May 4. Final eliminations are scheduled for 11 a.m. on Sunday, May 5.
To purchase general-admission or reserved seats, call (800) 884-NHRA (6472) or visit www.NHRA.com/tickets. Kids 12 and under are free in general admission areas with a paid adult. To honor the Salute to First Responders, military and first responders can save 20 percent on general admission tickets at the gate. For more information about the NHRA visit www.NHRA.com.
About ARBY’S RESTAURANT GROUP, INC.
Arby’s Restaurant Group, Inc. is the parent company, owner-operator, and franchisor of the Arby’s brand. Arby’s, founded in 1964, is the second-largest sandwich restaurant brand in the world with more than 3,300 restaurants in seven countries. The company is majority owned by an affiliate of Roark Capital Group and is headquartered in Atlanta, Ga. For more information, visit Arbys.com
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series, and E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
Source: National Hot Rod Association