BMW Reports November 2018 U.S. Sales

BMW of North America
  • BMW brand sales increase for 13th consecutive month.
  • All-new U.S.-built BMW X5 arrives at BMW Centers and the LA Auto Show.
  • BMW electrified vehicles accounted for 7.7 percent of total U.S. sales.

WOODCLIFF LAKE, NJ – December 4, 2018 – (Motor Sports Newswire) –  Sales of BMW brand vehicles increased 1.0 percent in November 2018 for a total of 28,330, compared to 28,049 vehicles sold in November 2017. Year-to-date, the BMW brand is up 1.9 percent on sales of 276,657 vehicles compared to 271,432 sold in the first eleven months of 2017.

“BMW sales growth in the U.S. reached another milestone as November marked our 13th straight month of sales increases in the U.S. with our expanding line of Sports Activity Vehicles once more leading the way,” said Bernhard Kuhnt, President and CEO, BMW of North America. “The all-new BMW X5 delivered an extraordinary result in its first weeks on sale with the X3 and the 5 Series rounding out the month as our top sellers. This week, the all-new BMW X7, which debuted at the LA Auto Show last week, begins production at our manufacturing plant in South Carolina and will reach BMW showrooms in early 2019.”

BMW’s lineup of Sports Activity Vehicles accounted for 56 percent of BMW brand sales in November 2018. This was led by the all-new BMW X5 and BMW X3, which together represented one out of every three BMW vehicles sold in the U.S. in November. For the ninth consecutive month, the BMW X3 was the top-selling BMW model in the U.S. – closely followed by the all-new BMW X5, which recently began arriving at BMW Centers across the U.S. and throughout the world. Last week, one special BMW X5 was driven in a straight line across the U.S., directly from the production line in Spartanburg, South Carolina to its debut on stage at the 2018 Los Angeles Auto Show. (Video included.)

Table 1: New Vehicle Sales BMW of North America, LLC, November 2018

Nov

2018

Nov 2017 % YTD

2018

YTD

2017

%
BMW passenger cars 16,511 18,107 -8.8% 176,037 180,621 -2.5%
BMW light trucks 11,819 9,942 18.9% 100,620 90,811 10.8%
TOTAL BMW 28,330 28,049 1.0% 276,657 271,432 1.9%

BMW Group Electrified Vehicle Sales

BMW brand sales of electric and plug-in hybrid electric vehicles totaled 2,314 in November 2018, a decrease from the 2,725 sold in the same month a year ago. In total, BMW Group (BMW and MINI) electrified vehicles accounted for 7.7 percent of U.S. sales in November 2018.

BMW Group currently offers five electrified models in the U.S., including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, BMW 740e, and MINI Countryman plug-in-hybrid electric vehicle. Plug-in hybrid versions of the all-new BMW X5 and the all-new BMW 3 Series have been announced and will begin sales in the U.S. at a future date.

MINI Brand Sales

For November, MINI USA reported 3,528 vehicles sold, a decrease of 12.6 percent from the 4,038 sold in the same month a year ago. MINI sales in November were led by the MINI Countryman, with 1,175 units. Year-to-date sales of the MINI Countryman have increased 23.0 percent compared to the first eleven months of 2017. Year to date, MINI brand sales are down 3.8 percent.

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sold 8,509 vehicles, a decrease of 12.4 percent from November 2017.
  • Total BMW Pre-Owned sold 18,267 vehicles, an increase of 0.5 percent from November 2017.

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 971 vehicles in November, an increase of 30.5 percent from November 2017.
  • Total MINI Pre-Owned sold 2,198 vehicles in November, an increase of 2.4 percent from November 2017.

Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, November 2018

Nov 2018 Nov 2017 % YTD

2018

YTD

2017

%
BMW CPO 8,509 9,718 -12.4% 113,437 124,275 -8.7%
BMW Total Pre-Owned 18,267 18,175 0.5% 223,277 217,044 2.9%
MINI CPO 971 744 30.5% 12,551 10,076 24.6%
MINI Total Pre-Owned 2,198 2,146 2.4% 29,406 27,750 6.0%

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of compeelevence for BMW X models and manufactures the X3, X4, X5, and X6 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 347 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Source: BMW of North America, LLC

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