4 Wheel Parts Launches New “Do Your Rig Right” Media Campaign

COMPTON, CA – November 16, 2018 – (Motor Sports Newswire) – 4 Wheel Parts, also known as 4WP, the retail arm of Transamerican Auto Parts (TAP), is launching its new advertising campaign “Do Your Rig Right” to support its commitment to being the leading off-road automotive supplier in North America. The campaign highlights the all-in-one service consumers will receive at their local 4WP store – from product research and purchasing, to the installation and drive off. Whether the customer is a commuter looking to winterize their light truck or a hardcore Jeeper gearing up to tackle the craziest mountains they can reach, they will see that “All roads lead to 4WP”.

Developed by TAP’s Marketing Team in association with Media Loft, the :15 and :30 second “Do Your Rig Right” broadcast spots feature the Las Vegas 4WP store and staff, and will air on national television, regional sports networks and collegiate sports channels through December 17, 2018. Some of the shows 4WP will be sponsoring or advertising with include: Discovery Channel’s popular “Street Outlaws” and “Gold Rush”; Velocity Channel’s highly rated “Texas Metal”, “Bitchin’ Rides” and “Wheeler Dealers”; and local stations ESPN, NBC Sports, History Channel and AMC. Regional Sports Networks will also be playing 4WP commercials during basketball and football games, such as Heat @ Wizards on Fox Sports, Stetson @ USC on Pac 12, Tulsa @ Navy on CBS Sports and Texas Longhorns vs. Iowa State on The Longhorn Network.

“The ‘Do Your Rig Right’ campaign is designed to introduce the 4WP brand nationally, explain our services and inform consumers that we are a full service company that can help you up-fit your vehicle in any way you desire,” said Joey DiGiovanni, Director of Creative Marketing. “It’s hard to express in words the excitement surrounding 4WP as we look to close 2018 in such a big way and set the tone heading into 2019.”

The television commercials are part of the largest advertising campaign in 4 Wheel Parts company history. It is an integrated initiative that includes targeted radio spots, emails, digital advertising, social media and a unique retail landing page. Simultaneously, three promotions will be offered to consumers: 35-inch Wheel/Tire Packages from $799; 10% OFF Select Pro Comp Suspension Kits; and $249 Leveling Packages, including installation.

The :30 commercial can be viewed here: https://youtu.be/RQwV2iJLCps
Copy and images can be found here: http://bit.ly/4WP_DoYourRigRight

There are currently 91 brick-and-mortar 4 Wheel Parts stores in North America, with two more stores opening in January and additional locations following in 2019. More than 500 aftermarket auto brands are offered through both the physical stores and newly revamped 4wp.com website, including industry leaders Pro Comp, Smittybilt, Poison Spyder, Bilstein, FOX, Rancho, Warn, Rigid and BF Goodrich. Truck, Jeep and UTV products include off-road wheels, tires, suspensions, drivetrains, exterior/interior accessories, recovery equipment, lighting, electronics, replacement parts and gear for the outdoor/camping lifestyle. All 4WP stores offer full service installation of any product they sell.

For more information, please contact
Joy Aoki | Manager, Marketing Communications | 310-900-2614 | mailto:jaoki@4wp.com

About 4 Wheel Parts

4 Wheel Parts (4WP) is a leader in the growing $10-plus billion Jeep and truck accessory market. A division of Transamerican Auto Parts (TAP Worldwide, LLC), and acquired by Polaris Industries Inc. (NYSE: PII) in 2016, 4WP sells and installs an extensive line of industry-leading aftermarket parts and accessories for Jeep, Truck, SUV and UTV enthusiasts. 4WP is the largest retailer and installer in the North American market, selling through its 91 stores and online at 4WheelParts.com.

Source: Transamerican Auto Parts

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