Motorcycle Industry Council Rolls Out Weekly RideReport, the New Powersports Industry Email Update Available to All

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Statistics, Government Relations, Ridership Events Among Features

IRVINE, CA – October 4, 2018 – (Motor Sports Newswire) – The Motorcycle Industry Council is providing weekly updates on powersports news and on the association’s activities and initiatives in a new emailed newsletter, The MIC RideReport.

RideReport is available to anyone who is interested. MIC members are automatically subscribed and non-members can receive the weekly update by signing up here: Subscribe. However, only MIC members can access additional information, downloads and more.

“It’s important to keep our members up to date on the wide variety of work the MIC is doing, from initiatives that introduce the public to powersports, help growth and increase ridership, to government relations efforts on behalf of the industry and our customers,” said MIC President and CEO Tim Buche. “And there will be times that we’ll ask our members to add their voices on key issues as we continue our mission to preserve, protect and promote powersports. RideReport will provide a great new channel of communication for the MIC, its members and the industry.”

RideReport will also have fun features, such as info graphics with industry statistics that can be shared on social media; updates on earned-media placements by the MIC’s outreach team, Motorcycles.org; invitations to powersports events and receptions; and new member highlights and member profiles.

“We’re doing even more to engage with our members and to share with the industry some of the inner workings of the MIC,” said Ty van Hooydonk, vice president, communications at the MIC. “Our members know how hard MIC staff work to boost the powersports industry and the many benefits that membership can bring, but it’s not always apparent to all. RideReport is one way for us to highlight some of those benefits while sharing important industry news.”

To ensure you receive RideReport in your email, please sign up here: Subscribe.

About Motorcycle Industry Council

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, AIMExpo, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at mic.org.

Source: Motorcycle Industry Council

Motorcycle Industry Council

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