The action packed documentary style show produced by Mad Media brings door-to-door UTV racing to new fans in over 80 million homes!
SAN DIEGO, CA – September 26, 2018 – (Motor Sports Newswire) – UTVUnderground.com and motorsports content production powerhouse Mad Media, led by directing team “The Martelli Brothers”, announced the premiere date for their one hour documentary style TV show covering the Polaris RZR UTV World Championship, powered by Monster Energy. The show will be broadcast on ESPN’s World of X Games on ABC, Sunday September 30th at 2 pm EST / 12 pm PST.
The world’s biggest UTV race takes place every year in beautiful Laughlin, Nevada, and draws the best UTV racers in the world to battle in both short course and desert races. The races feature ultra exciting side-by-side land rush starts and intense door-to-door racing from the drop of the green flag all the way to the checkers!
“Last year we saw a massive response from the younger action sports demographic as part of ESPN’s World of X Games series.” commented UTVUnderground and Mad Media CEO and Co-Director, Matt Martelli. ”The connection to X Games, coupled with our reach with our new live stream has solidified us as the biggest UTV race in the world as well as one of the most visible powersports events on the planet. ESPN and ABC have become an important ally in growing the UTV market globally!”
The 2018 TV show will feature racing in three separate classes including desert, short course and youth racing. The show will highlight world class racers Phil Blurton, Mitch Guthrie Jr., Dustin “Battle Axe” Jones, Branden Sims, Jacob Carver, Cody Bradbury, Ryan Holz, Brett Comiskey, Actor Dax Shepard and youth racers Dallas Gonzales and Travis Sallee.
“Every year we see a 20% increase in entries to this event, with racers coming from all over North America, and almost every state in the US. We’re thrilled to have that much support at the athlete level. On top of that we’ve had tremendous support from Polaris and Monster Energy who have made it possible in our fourth year to not only produce this television show but also stream the event live! This show features the same groundbreaking cinematic production style that made our other race The Mint 400 a household name. We’re looking forward to sharing the incredible stories from this years race with the world ” stated UTVUnderground and Mad Media COO and Co-Director, Joshua Martelli.
Tune in to ESPN’s World of X Games on ABC September 30th at 2 pm EST / 12 pm PST and watch the 2018 Polaris RZR UTV World Championship powered by Monster Energy.
About The UTV World Championship
The UTV World Championship is the world’s biggest UTV race and takes place every year in beautiful Laughlin, Nevada. The UTV World Championship draws the best UTV racers in the world to battle in both short course and desert races to decide who is the best UTV racer on the planet! The race features an ultra exciting side-by-side land rush start and intense door to door racing all the way until the checkered flag. The UTV World Championship has the biggest TV, online, and school media coverage in the sport of UTV racing.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
The world’s fastest growing all inclusive UTV site contributed to by both enthusiasts and manufacturers alike. UTVUnderground is the go-to site for fresh, original content and is known for its dedication to hosting all of the latest news and insight surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.