Engine Ice Will Display new Aerosol Products and Industry Leading
Coolant and Antifreeze at Industry-Leading Expo in Las Vegas.
MERRITT ISLAND, FL – September 5, 2018 – (Motor Sports Newswire) – Engine Ice is pleased to announce its participation in the American International Motorcycle Expo presented by Nationwide (AIMExpo), the powersports industry’s largest trade and consumer show in North America, as the show heads west this fall for the first time at the Mandalay Bay Convention Center in fabulous Las Vegas, October 11-14. Dealers, media, and consumers will convene in Las Vegas for the four-day event, with Engine Ice showcasing all-new product/s to the market. The show’s format allows Engine Ice to unveil products and explain the benefits of their industry leading coolant and antifreeze to both trade and consumer attendees all in one place, at one time.
“The AIMExpo allows us to interact with our distributors, dealers and end user all in one place,” said Engine Ice President Dave Kimmey. “Having the event in Las Vegas during Monster Cup makes it even better as we get to bench race before and after the race. Not to mention the unveiling of two new products to the Engine Ice family. It’s going to be a great event, be sure to stop by booth # 1429 and see all that Engine Ice has been up to.”
Engine Ice has seen the growth AIMExpo presented by Nationwide has achieved since the unique concept took center stage within the motorcycle industry in 2013. The sixth annual show will make its West Coast debut and anchor the inaugural “Powersports Industry Week” – a genuinely unique, week-long celebration of motorcycling and the greater powersports marketplace, also featuring the Las Vegas BikeFest and Monster Energy Cup Supercross race.
“Engine Ice recognizes the value of face-to-face interaction with the powersports industry that AIMExpo by Nationwide first created in 2013,” said Larry Little, Vice President & General Manager, MIC Events. “As an exhibitor since the very first show they’ve leveraged the direct access to dealers, media, and consumers where the industry comes together all in one place, at one time. This year they’re maximizing the platform by being a part of the new product showcase, and with their open booth design they create a welcoming environment to conduct B2B and B2C engagement throughout the entire show.”
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
About Engine Ice
Founded in 2000, CycleLogic Products, Inc.’s flagship product, Engine Ice Hi-Performance Coolant, is globally recognized as the premier choice in powersports coolant and antifreeze. Its revolutionary formula keeps machines running cooler leading to a more stable horsepower delivery, throttle response and engine efficiency. New for 2018 is the addition of Engine Ice Plastic Shine and Engine Ice Helmet Renew, two new aerosol products to the growing Engine Ice family. Engine Ice is available worldwide through our vast distribution network.
Find your local distributor here – Engine Ice Global Distributors.
About American International Motorcycle Expo
The American International Motorcycle Expo’s (www.aimexpousa.com) purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo is produced by the Motorcycle Industry Council (www.mic.org).
About the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poors. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess surplus, specialty, and surety; pet, motorcycle, and boat insurance. For more information, visit http://www.nationwide.com.
Nationwide, Nationwide is on your side, and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.
Source: CycleLogic Products, Inc.