COPPELL, TX – July 19, 2018 – (Motor Sports Newswire) – Motorsport Aftermarket Group (MAG) announced the sale today of Renthal Limited based in Manchester, England to Renthal’s founder Henry Rosenthal. Since MAG’s purchase of Renthal over 10 years ago, Henry has remained in an active leadership role supporting the Renthal management team. Henry’s desire to reacquire the business aligns with MAG’s strategy to exit the last of its European Operations. “Renthal has performed very well under MAG ownership, and we are excited to continue our close relationship as their leading US distributor going forward. Henry’s passion and experience in the off road market gives us confidence in the brand’s continued success built upon great products,” stated Andy Graves, MAG’s President and CEO.
As part of this sale, MAG has entered into a multi-year distribution agreement that will continue the strong brand sales through industry leading distribution. Renthal will continue to develop, manufacture and promote industry leading products while Tucker Powersports will continue its focus on providing the highest level of sales and service support to US dealers. Eric Cagle, President of Tucker Powersports said that “US Dealers and customers will see no changes from the sale and continue to benefit from the best in products with the best distribution. We expect to drive strong sales growth for Renthal, as we have since we began distributing the brand in late 2009.”
MAG remains committed to invest in its portfolio of off road brands to build a stronger presence in this growing and important powersports market segment. Chris Lindstrom, President of MAG’s Off Road Group, said the group will “hold true to its vision – Inspiring powersports riders by developing and delivering the most desired brands.”
About Motorsports Aftermarket Group
Our mission is to build a group of brands and businesses that are recognized for quality, performance and innovation to meet the demands of powersports enthusiasts. Since 2000, Motorsport Aftermarket Group (MAG) has built a portfolio of the most desired brands in the motorsport parts and accessories aftermarket. No other industry participant owns as many dominant brands. Each MAG company is a leader in its market segments. The MAG companies enjoy long histories of leadership and innovation, some dating back to the 1960s. MAG’s businesses are focused on innovation, creative freedom and to be connected to their customers. Our teams also work together in product design and development, marketing and advertising, and special events to take advantage of our combined experience and resources. The MAG group office provides support in the areas of business development, finance, sourcing, information technology, sales, marketing and administration that is unmatched in the industry. For more information on MAG, visit www.maggroup.com.