GLENDORA, CA – May 29, 2018 – (Motor Sports Newswire) – CatSpot Organic Cat Litter, the all-natural coconut cat litter brand, has reached an agreement with NHRA as the title-rights sponsor for the NHRA Mello Yello Drag Racing Series event taking place at Pacific Raceways in Seattle. The CatSpot NHRA Northwest Nationals will take place on Aug. 3-5 and will feature competition in three professional categories: Top Fuel, Funny Car and Pro Stock.
The entitlement builds upon a growing relationship between CatSpot Organic Cat Litter and NHRA that began several years ago through team sponsorships. The brand quickly recognized a direct correlation in sales growth as many new customers purchased the organic and biodegradable litter for the first time after seeing the product featured at NHRA events. This growth escalated as CatSpot Organic Cat Litter began displaying as part of NHRA’s midway experience and title sponsorship is the next step in this progression.
“CatSpot Organic Cat Litter has quickly become an important member of NHRA’s sponsor community,” said Brad Gerber, NHRA vice president and chief development officer. “They have an outstanding product and can see a direct correlation in sales as a result of their involvement with NHRA. We couldn’t be more pleased to have them sponsor the last event in the iconic Western Swing.”
“We’re excited to showcase our product through the NHRA in this important market and via a nationwide audience on FOX TV,” CatSpot Organic Cat Litter owner Tommy Thompson said. “We value the NHRA consumer for their unmatched loyalty to sponsors that support drag racing and look forward to gaining new customers in the NHRA segment.”
The 31st annual CatSpot NHRA Northwest Nationals is the 16th of 24 events on the NHRA Mello Yello Drag Racing Series. It will be televised live on FOX and is the final event of NHRA’s iconic Western Swing that stretches from Denver to Sonoma before wrapping up in Seattle.
About CatSpot Organic Cat Litter
CatSpot Organic Cat Litter is a chemical-free, all-natural, environmentally-friendly cat litter made entirely from coconut that completely absorbs ammonia to eliminate the smell found in conventional clay-based litters. It’s extremely lightweight, hypoallergenic and 100-percent dust-free with no clumping agents. CatSpot Organic Cat Litter also is biodegradable. Used litter can be repurposed in yards, flower beds or compost heaps. CatSpot Organic Cat Litter is proudly Made in the USA.
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series, and E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
Source: National Hot Rod Association