SAN ANTONIO, TX – April 3, 2018 – (Motor Sports Newswire) – VP Racing Fuels, Inc., today announced they have signed a long-term agreement with SCORE International, the producers and sanctioning body of the SCORE World Desert Championship, as their Official Fuel.
“VP Racing Fuels is excited to be partnering with SCORE International as the Official Fuel of the SCORE World Desert Championship,” said Bruce Hendel, VP’s Vice President, North American Sales – Race Fuel and Consumer Products. “At VP, we have a track record of fueling champions in all forms of motorsports. VP Racing Fuels is trusted by many of the top engine builders in off-road racing. We are looking forward to our increased level of support of SCORE and its racers.”
As the 2018 SCORE season launches April 5th in San Felipe, Baja California, Mexico, VP Racing Fuel distributors Dion/Amber Racing Services and Amber De Mexico will be providing fuel service and also offering special pricing to SCORE competitors that take advantage of the pre-order system available through the SCORE registration system for all events. VP’s sponsorship of SCORE is also a key part of the initiative to expand the VP products presence throughout Mexico. VP’s product portfolio is specifically target marketed with Spanish language labeling and marketing support materials
“SCORE is especially enthusiastic about this spectacular opportunity for the SCORE World Desert Championship and our SCORE racers,” commented Jim Ryan, SCORE Sales and Marketing Director. “VP Racing Fuels is a world leader in its industry in addition to their multi-year association with SCORE. We are honored to have them as a member of our SCORE family of sponsors. Offering high-quality products and great customer service, VP will be offering specials to our racers that will be added incentive to use their race proven products.”
About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Race Fuel Technology™, fueling champions in virtually every form of motorsport on land, sea and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, AMA Supercross, NMRA, NMCA, World of Outlaws Sprint Cars and Late Models, Pirelli World Challenge, PDRA, Rally America, and SCORE, among more than 60 VP-sponsored series and sanctioning bodies.
As part of a retail branding program, gas stations and convenience stores across the U.S. are being branded as VP Racing Fuels, with each providing distribution for VP’s other product lines, including ethanol-free VP Small Engine Fuels, formulated for 2- and 4-cycle outdoor power equipment; VP Madditive® performance chemicals; VP Hi-Performance Lubricants; VP PowerWash™; and VP PowerMaster® hobby fuels for R/C racing. VP’s most recent diversification efforts include the introduction of VP Hi-Performance Lubricants in conjunction with the launch of quick lube facilities branded VP Racing FASTLUBE™.” More information is available online at VPRacingFuels.com.
Source: VP Racing Fuels, Inc.